diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/empty_state.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/empty_state.tsx
index 9bb5cd3bffdf529..d6c38629d814361 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/empty_state.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/empty_state.tsx
@@ -9,7 +9,7 @@ import { EuiPage, EuiPageBody, EuiPageContent, EuiEmptyPrompt, EuiButton } from
 import { FormattedMessage } from '@kbn/i18n/react';
 
 import { sendTelemetry } from '../../../shared/telemetry';
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { KibanaContext, IKibanaContext } from '../../../index';
 
 import { EngineOverviewHeader } from '../engine_overview_header';
@@ -33,7 +33,7 @@ export const EmptyState: React.FC = () => {
 
   return (
     <EuiPage restrictWidth>
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
 
       <EuiPageBody>
         <EngineOverviewHeader />
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/error_state.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/error_state.tsx
index 346e70d32f7b19a..3753ad5433e8fd0 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/error_state.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/error_state.tsx
@@ -8,7 +8,7 @@ import React from 'react';
 import { EuiPage, EuiPageBody, EuiPageContent } from '@elastic/eui';
 
 import { ErrorStatePrompt } from '../../../shared/error_state';
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendAppSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import { EngineOverviewHeader } from '../engine_overview_header';
 
@@ -17,7 +17,7 @@ import './empty_states.scss';
 export const ErrorState: React.FC = () => {
   return (
     <EuiPage restrictWidth>
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
       <SendTelemetry action="error" metric="cannot_connect" />
 
       <EuiPageBody>
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/loading_state.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/loading_state.tsx
index 2be917c8df0965a..533dca7d0ab7956 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/loading_state.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/empty_states/loading_state.tsx
@@ -7,7 +7,7 @@
 import React from 'react';
 import { EuiPage, EuiPageBody, EuiPageContent, EuiSpacer, EuiLoadingContent } from '@elastic/eui';
 
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { EngineOverviewHeader } from '../engine_overview_header';
 
 import './empty_states.scss';
@@ -15,7 +15,7 @@ import './empty_states.scss';
 export const LoadingState: React.FC = () => {
   return (
     <EuiPage restrictWidth>
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
 
       <EuiPageBody>
         <EngineOverviewHeader />
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/engine_overview/engine_overview.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/engine_overview/engine_overview.tsx
index 13d092a657d11c5..286c32b2a443be8 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/engine_overview/engine_overview.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/engine_overview/engine_overview.tsx
@@ -16,7 +16,7 @@ import {
 } from '@elastic/eui';
 import { FormattedMessage } from '@kbn/i18n/react';
 
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendAppSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import { LicenseContext, ILicenseContext, hasPlatinumLicense } from '../../../shared/licensing';
 import { KibanaContext, IKibanaContext } from '../../../index';
@@ -93,7 +93,7 @@ export const EngineOverview: React.FC = () => {
 
   return (
     <EuiPage restrictWidth className="engineOverview">
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
       <SendTelemetry action="viewed" metric="engines_overview" />
 
       <EuiPageBody>
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.test.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.test.tsx
index 82cc344d4963226..5936b8f2d4283b3 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.test.tsx
@@ -7,7 +7,7 @@
 import React from 'react';
 import { shallow } from 'enzyme';
 
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
 import { SetupGuide } from './';
 
@@ -16,6 +16,6 @@ describe('SetupGuide', () => {
     const wrapper = shallow(<SetupGuide />);
 
     expect(wrapper.find(SetupGuideLayout)).toHaveLength(1);
-    expect(wrapper.find(SetBreadcrumbs)).toHaveLength(1);
+    expect(wrapper.find(SetPageChrome)).toHaveLength(1);
   });
 });
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
index f899423319afc9d..fa55289e73e0b74 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
@@ -11,7 +11,7 @@ import { i18n } from '@kbn/i18n';
 
 import { APP_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
-import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetAppSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendAppSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import GettingStarted from '../../assets/getting_started.png';
 
@@ -22,7 +22,7 @@ export const SetupGuide: React.FC = () => (
     standardAuthLink="https://swiftype.com/documentation/app-search/self-managed/security#standard"
     elasticsearchNativeAuthLink="https://swiftype.com/documentation/app-search/self-managed/security#elasticsearch-native-realm"
   >
-    <SetBreadcrumbs
+    <SetPageChrome
       text={i18n.translate('xpack.enterpriseSearch.setupGuide.title', {
         defaultMessage: 'Setup Guide',
       })}
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.test.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
similarity index 97%
rename from x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.test.ts
rename to x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
index 70aa723d6260183..0f34bbb6b65bc3a 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.test.ts
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
@@ -4,8 +4,12 @@
  * you may not use this file except in compliance with the Elastic License.
  */
 
-import { generateBreadcrumb } from './generate_breadcrumbs';
-import { appSearchBreadcrumbs, enterpriseSearchBreadcrumbs, workplaceSearchBreadcrumbs } from './';
+import {
+  generateBreadcrumb,
+  appSearchBreadcrumbs,
+  enterpriseSearchBreadcrumbs,
+  workplaceSearchBreadcrumbs,
+} from './generate_breadcrumbs';
 
 import { mockHistory as mockHistoryUntyped } from '../../__mocks__';
 const mockHistory = mockHistoryUntyped as any;
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.ts
similarity index 100%
rename from x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts
rename to x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.ts
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/index.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/index.ts
similarity index 52%
rename from x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/index.ts
rename to x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/index.ts
index c4ef68704b7e0e5..4468d11ba94c946 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/index.ts
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/index.ts
@@ -4,9 +4,4 @@
  * you may not use this file except in compliance with the Elastic License.
  */
 
-export {
-  enterpriseSearchBreadcrumbs,
-  appSearchBreadcrumbs,
-  workplaceSearchBreadcrumbs,
-} from './generate_breadcrumbs';
-export { SetAppSearchBreadcrumbs, SetWorkplaceSearchBreadcrumbs } from './set_breadcrumbs';
+export { SetAppSearchChrome, SetWorkplaceSearchChrome } from './set_chrome';
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.test.tsx b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.test.tsx
similarity index 81%
rename from x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.test.tsx
rename to x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.test.tsx
index 974ca54277c51c9..655a8db6adfa20d 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.test.tsx
@@ -10,9 +10,10 @@ import '../../__mocks__/react_router_history.mock';
 import { mountWithKibanaContext } from '../../__mocks__';
 
 jest.mock('./generate_breadcrumbs', () => ({ appSearchBreadcrumbs: jest.fn() }));
-import { appSearchBreadcrumbs, SetAppSearchBreadcrumbs } from './';
+import { appSearchBreadcrumbs } from './generate_breadcrumbs';
+import { SetAppSearchChrome } from './';
 
-describe('SetAppSearchBreadcrumbs', () => {
+describe('SetAppSearchChrome', () => {
   const setBreadcrumbs = jest.fn();
   const builtBreadcrumbs = [] as any;
   const appSearchBreadCrumbsInnerCall = jest.fn().mockReturnValue(builtBreadcrumbs);
@@ -23,8 +24,8 @@ describe('SetAppSearchBreadcrumbs', () => {
     jest.clearAllMocks();
   });
 
-  const mountSetAppSearchBreadcrumbs = (props: any) => {
-    return mountWithKibanaContext(<SetAppSearchBreadcrumbs {...props} />, {
+  const mountSetAppSearchChrome = (props: any) => {
+    return mountWithKibanaContext(<SetAppSearchChrome {...props} />, {
       http: {},
       enterpriseSearchUrl: 'http://localhost:3002',
       setBreadcrumbs,
@@ -32,7 +33,7 @@ describe('SetAppSearchBreadcrumbs', () => {
   };
 
   describe('when isRoot is false', () => {
-    const subject = () => mountSetAppSearchBreadcrumbs({ text: 'Page 1', isRoot: false });
+    const subject = () => mountSetAppSearchChrome({ text: 'Page 1', isRoot: false });
 
     it('calls appSearchBreadcrumbs to build breadcrumbs, then registers them with Kibana', () => {
       subject();
@@ -48,7 +49,7 @@ describe('SetAppSearchBreadcrumbs', () => {
   });
 
   describe('when isRoot is true', () => {
-    const subject = () => mountSetAppSearchBreadcrumbs({ text: 'Page 1', isRoot: true });
+    const subject = () => mountSetAppSearchChrome({ text: 'Page 1', isRoot: true });
 
     it('calls appSearchBreadcrumbs to build breadcrumbs with an empty breadcrumb, then registers them with Kibana', () => {
       subject();
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.tsx b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.tsx
similarity index 84%
rename from x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.tsx
rename to x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.tsx
index e54f1a12b73cb99..762948aaa1b7b8e 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/set_breadcrumbs.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/set_chrome.tsx
@@ -15,7 +15,7 @@ import {
 } from './generate_breadcrumbs';
 
 /**
- * Small on-mount helper for setting Kibana's chrome breadcrumbs on any App Search view
+ * Helpers for setting Kibana chrome (breadcrumbs, doc titles) on React view mount
  * @see https://github.com/elastic/kibana/blob/master/src/core/public/chrome/chrome_service.tsx
  */
 
@@ -31,7 +31,7 @@ interface IRootBreadcrumbsProps {
 }
 type TBreadcrumbsProps = IBreadcrumbsProps | IRootBreadcrumbsProps;
 
-export const SetAppSearchBreadcrumbs: React.FC<TBreadcrumbsProps> = ({ text, isRoot }) => {
+export const SetAppSearchChrome: React.FC<TBreadcrumbsProps> = ({ text, isRoot }) => {
   const history = useHistory();
   const { setBreadcrumbs } = useContext(KibanaContext) as IKibanaContext;
 
@@ -44,7 +44,7 @@ export const SetAppSearchBreadcrumbs: React.FC<TBreadcrumbsProps> = ({ text, isR
   return null;
 };
 
-export const SetWorkplaceSearchBreadcrumbs: React.FC<TBreadcrumbsProps> = ({ text, isRoot }) => {
+export const SetWorkplaceSearchChrome: React.FC<TBreadcrumbsProps> = ({ text, isRoot }) => {
   const history = useHistory();
   const { setBreadcrumbs } = useContext(KibanaContext) as IKibanaContext;
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
index a1bc17e05dc056e..e1114986d22446e 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
@@ -9,14 +9,14 @@ import { EuiPage, EuiPageBody, EuiPageContent } from '@elastic/eui';
 
 import { WORKPLACE_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { ErrorStatePrompt } from '../../../shared/error_state';
-import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetWorkplaceSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendWorkplaceSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import { ViewContentHeader } from '../shared/view_content_header';
 
 export const ErrorState: React.FC = () => {
   return (
     <EuiPage restrictWidth>
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
       <SendTelemetry action="error" metric="cannot_connect" />
 
       <EuiPageBody>
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/overview/overview.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/overview/overview.tsx
index b75a2841dad9b07..2c3e78b404d42a5 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/overview/overview.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/overview/overview.tsx
@@ -9,7 +9,7 @@ import { EuiPage, EuiPageBody, EuiSpacer } from '@elastic/eui';
 import { i18n } from '@kbn/i18n';
 import { useActions, useValues } from 'kea';
 
-import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetWorkplaceSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendWorkplaceSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import { KibanaContext, IKibanaContext } from '../../../index';
 
@@ -72,7 +72,7 @@ export const Overview: React.FC = () => {
 
   return (
     <EuiPage restrictWidth>
-      <SetBreadcrumbs isRoot />
+      <SetPageChrome isRoot />
       <SendTelemetry action="viewed" metric="overview" />
 
       <EuiPageBody>
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.test.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.test.tsx
index b87c35d5a5942df..73cf4b419f94494 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.test.tsx
@@ -7,7 +7,7 @@
 import React from 'react';
 import { shallow } from 'enzyme';
 
-import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetWorkplaceSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
 import { SetupGuide } from './';
 
@@ -16,6 +16,6 @@ describe('SetupGuide', () => {
     const wrapper = shallow(<SetupGuide />);
 
     expect(wrapper.find(SetupGuideLayout)).toHaveLength(1);
-    expect(wrapper.find(SetBreadcrumbs)).toHaveLength(1);
+    expect(wrapper.find(SetPageChrome)).toHaveLength(1);
   });
 });
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
index e96d114c67c5d5b..f9b00bdf29642df 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
@@ -11,7 +11,7 @@ import { i18n } from '@kbn/i18n';
 
 import { WORKPLACE_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
-import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
+import { SetWorkplaceSearchChrome as SetPageChrome } from '../../../shared/kibana_chrome';
 import { SendWorkplaceSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import GettingStarted from '../../assets/getting_started.png';
 
@@ -26,7 +26,7 @@ export const SetupGuide: React.FC = () => {
       standardAuthLink="https://www.elastic.co/guide/en/workplace-search/current/workplace-search-security.html#standard"
       elasticsearchNativeAuthLink="https://www.elastic.co/guide/en/workplace-search/current/workplace-search-security.html#elasticsearch-native-realm"
     >
-      <SetBreadcrumbs
+      <SetPageChrome
         text={i18n.translate('xpack.enterpriseSearch.setupGuide.title', {
           defaultMessage: 'Setup Guide',
         })}