diff --git a/x-pack/plugins/apm/public/components/app/service_overview/index.tsx b/x-pack/plugins/apm/public/components/app/service_overview/index.tsx
index 40580ef700146c..68145db3310625 100644
--- a/x-pack/plugins/apm/public/components/app/service_overview/index.tsx
+++ b/x-pack/plugins/apm/public/components/app/service_overview/index.tsx
@@ -6,6 +6,8 @@
  */
 
 import { i18n } from '@kbn/i18n';
+import { CreateSLOInput, Indicator } from '@kbn/slo-schema';
+import { encode } from '@kbn/rison';
 import React from 'react';
 
 import {
@@ -14,6 +16,7 @@ import {
   EuiFlexItem,
   EuiLink,
   EuiPanel,
+  EuiSpacer,
 } from '@elastic/eui';
 import {
   isRumAgentName,
@@ -36,6 +39,8 @@ import { ServiceOverviewDependenciesTable } from './service_overview_dependencie
 import { ServiceOverviewErrorsTable } from './service_overview_errors_table';
 import { ServiceOverviewInstancesChartAndTable } from './service_overview_instances_chart_and_table';
 import { ServiceOverviewThroughputChart } from './service_overview_throughput_chart';
+import { SloCallout } from '../../shared/slo_callout';
+import { useLocalStorage } from '../../../hooks/use_local_storage';
 /**
  * The height a chart should be if it's next to a table with 5 rows and a title.
  * Add the height of the pagination row.
@@ -49,13 +54,27 @@ export function ServiceOverview() {
 
   const {
     query,
-    query: { kuery, environment, rangeFrom, rangeTo },
+    query: { kuery, environment, rangeFrom, rangeTo, transactionType },
   } = useApmParams('/services/{serviceName}/overview');
 
   const { start, end } = useTimeRange({ rangeFrom, rangeTo });
   const isRumAgent = isRumAgentName(agentName);
   const isServerless = isServerlessAgent(serverlessType);
 
+  const params: Partial<Indicator['params']> = {
+    service: serviceName,
+    environment,
+    transactionType,
+  };
+  const sloInput: CreateSLOInput = {
+    indicator: {
+      type: 'sli.apm.transactionErrorRate',
+      params,
+    },
+  };
+
+  const sloParams = `?_a=${encode(sloInput)}`;
+
   const dependenciesLink = router.link('/services/{serviceName}/dependencies', {
     path: {
       serviceName,
@@ -76,6 +95,11 @@ export function ServiceOverview() {
     ? 'column'
     : 'row';
 
+  const [sloCalloutDismissed, setSloCalloutDismissed] = useLocalStorage(
+    'apm.sloCalloutDismissed',
+    false
+  );
+
   return (
     <AnnotationsContextProvider
       serviceName={serviceName}
@@ -83,6 +107,15 @@ export function ServiceOverview() {
       start={start}
       end={end}
     >
+      {!sloCalloutDismissed && (
+        <SloCallout
+          dismissCallout={() => {
+            setSloCalloutDismissed(true);
+          }}
+          sloParams={sloParams}
+        />
+      )}
+      <EuiSpacer />
       <ChartPointerEventContextProvider>
         <EuiFlexGroup direction="column" gutterSize="s">
           {fallbackToTransactions && (
diff --git a/x-pack/plugins/apm/public/components/shared/slo_callout/index.tsx b/x-pack/plugins/apm/public/components/shared/slo_callout/index.tsx
new file mode 100644
index 00000000000000..17dec6312bc202
--- /dev/null
+++ b/x-pack/plugins/apm/public/components/shared/slo_callout/index.tsx
@@ -0,0 +1,69 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+import { EuiButton, EuiCallOut, EuiFlexGroup, EuiFlexItem } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React from 'react';
+import { FormattedMessage } from '@kbn/i18n-react';
+import { useApmPluginContext } from '../../../context/apm_plugin/use_apm_plugin_context';
+
+interface Props {
+  dismissCallout: () => void;
+  sloParams: string;
+}
+
+export function SloCallout({ dismissCallout, sloParams }: Props) {
+  const { core } = useApmPluginContext();
+  const { basePath } = core.http;
+  return (
+    <EuiCallOut
+      title={i18n.translate('xpack.apm.slo.callout.title', {
+        defaultMessage: 'Respond quicker with SLOs',
+      })}
+      iconType="lock"
+    >
+      <EuiFlexGroup direction="row" gutterSize="s" alignItems="center">
+        <EuiFlexItem>
+          <p>
+            <FormattedMessage
+              id="xpack.apm.slo.callout.description"
+              defaultMessage="How quickly will you respon if the service goes down? Keep the performance, speed and user experience high with a SLO"
+            />
+          </p>
+        </EuiFlexItem>
+        <EuiFlexItem grow={false}>
+          <EuiFlexGroup>
+            <EuiFlexItem>
+              <EuiButton
+                data-test-subj="apmCreateSloButton"
+                href={basePath.prepend(
+                  `/app/observability/slos/create${sloParams}`
+                )}
+              >
+                {i18n.translate('xpack.apm.slo.callout.createButton', {
+                  defaultMessage: 'Create SLO',
+                })}
+              </EuiButton>
+            </EuiFlexItem>
+            <EuiFlexItem>
+              <EuiButton
+                color="text"
+                data-test-subj="apmSloDismissButton"
+                onClick={() => {
+                  dismissCallout();
+                }}
+              >
+                {i18n.translate('xpack.apm.slo.callout.dimissButton', {
+                  defaultMessage: 'Hide this',
+                })}
+              </EuiButton>
+            </EuiFlexItem>
+          </EuiFlexGroup>
+        </EuiFlexItem>
+      </EuiFlexGroup>
+    </EuiCallOut>
+  );
+}