diff --git a/FEATURES.md b/FEATURES.md
index f3abee8ae9b..a3f2677c738 100644
--- a/FEATURES.md
+++ b/FEATURES.md
@@ -20,3 +20,8 @@ entry in `config/features.json`.
 - `ds-references`
 
   Adds references as described in [RFC 57](https://github.com/emberjs/rfcs/pull/57)
+
+- `ds-transform-pass-options`
+
+  Pass options specified for a `DS.attr` to the `DS.Tranform`'s `serialize` and
+  `deserialize` methods (described in [RFC 1](https://github.com/emberjs/rfcs/pull/1))
diff --git a/addon/attr.js b/addon/attr.js
index bf628e3f316..817f48ef82f 100644
--- a/addon/attr.js
+++ b/addon/attr.js
@@ -130,3 +130,35 @@ export default function attr(type, options) {
     }
   }).meta(meta);
 }
+
+// TODO add to documentation of `attr` function above, once this feature is added
+// /**
+//  * The `options` hash is passed as second argument to a transforms'
+//  * `serialize` and `deserialize` method. This allows to configure a
+//  * transformation and adapt the corresponding value, based on the config:
+//  *
+//  * ```app/models/post.js
+//  * export default DS.Model.extend({
+//  *   text: DS.attr('text', {
+//  *     uppercase: true
+//  *   })
+//  * });
+//  * ```
+//  *
+//  * ```app/transforms/text.js
+//  * export default DS.Transform.extend({
+//  *   serialize: function(value, options) {
+//  *     if (options.uppercase) {
+//  *       return value.toUpperCase();
+//  *     }
+//  *
+//  *     return value;
+//  *   },
+//  *
+//  *   deserialize: function(value) {
+//  *     return value;
+//  *   }
+//  * })
+//  * ```
+//  *
+//  */
diff --git a/addon/serializers/json.js b/addon/serializers/json.js
index 0eb2389897a..330c7b90930 100644
--- a/addon/serializers/json.js
+++ b/addon/serializers/json.js
@@ -11,6 +11,8 @@ import {
 
 import { errorsArrayToHash } from "ember-data/-private/adapters/errors";
 
+import isEnabled from 'ember-data/-private/features';
+
 var get = Ember.get;
 var isNone = Ember.isNone;
 var merge = Ember.merge;
@@ -185,11 +187,21 @@ export default Serializer.extend({
    @return {Object} data The transformed data object
   */
   applyTransforms(typeClass, data) {
+    let attributes;
+    if (isEnabled('ds-transform-pass-options')) {
+      attributes = get(typeClass, 'attributes');
+    }
+
     typeClass.eachTransformedAttribute((key, typeClass) => {
       if (!data.hasOwnProperty(key)) { return; }
 
       var transform = this.transformFor(typeClass);
-      data[key] = transform.deserialize(data[key]);
+      if (isEnabled('ds-transform-pass-options')) {
+        var transformMeta = attributes.get(key);
+        data[key] = transform.deserialize(data[key], transformMeta.options);
+      } else {
+        data[key] = transform.deserialize(data[key]);
+      }
     });
 
     return data;
@@ -1074,7 +1086,11 @@ export default Serializer.extend({
       var value = snapshot.attr(key);
       if (type) {
         var transform = this.transformFor(type);
-        value = transform.serialize(value);
+        if (isEnabled('ds-transform-pass-options')) {
+          value = transform.serialize(value, attribute.options);
+        } else {
+          value = transform.serialize(value);
+        }
       }
 
       // if provided, use the mapping provided by `attrs` in
diff --git a/config/features.json b/config/features.json
index 82108bcfad3..23d2aaf0f1b 100644
--- a/config/features.json
+++ b/config/features.json
@@ -1,4 +1,5 @@
 {
   "ds-finder-include": null,
-  "ds-references": null
+  "ds-references": null,
+  "ds-transform-pass-options": null
 }
diff --git a/tests/integration/serializers/json-serializer-test.js b/tests/integration/serializers/json-serializer-test.js
index b926f828593..06546974ed7 100644
--- a/tests/integration/serializers/json-serializer-test.js
+++ b/tests/integration/serializers/json-serializer-test.js
@@ -5,6 +5,8 @@ import {module, test} from 'qunit';
 
 import DS from 'ember-data';
 
+import isEnabled from 'ember-data/-private/features';
+
 var Post, post, Comment, comment, Favorite, favorite, env;
 var run = Ember.run;
 
@@ -904,3 +906,50 @@ test('normalizeResponse ignores unmapped attributes', function(assert) {
 
   assert.equal(post.data.attributes.title, "Rails is omakase");
 });
+
+if (isEnabled('ds-transform-pass-options')) {
+
+  test('options are passed to transform for serialization', function(assert) {
+    assert.expect(1);
+
+    env.registry.register('transform:custom', DS.Transform.extend({
+      serialize: function(deserialized, options) {
+        assert.deepEqual(options, { custom: 'config' });
+      }
+    }));
+
+    Post.reopen({
+      custom: DS.attr('custom', {
+        custom: 'config'
+      })
+    });
+
+    var post;
+    run(function() {
+      post = env.store.createRecord('post', { custom: 'value' });
+    });
+
+    env.serializer.serialize(post._createSnapshot());
+  });
+
+  test('options are passed to transform for normalization', function(assert) {
+    assert.expect(1);
+
+    env.registry.register('transform:custom', DS.Transform.extend({
+      deserialize: function(serialized, options) {
+        assert.deepEqual(options, { custom: 'config' });
+      }
+    }));
+
+    Post.reopen({
+      custom: DS.attr('custom', {
+        custom: 'config'
+      })
+    });
+
+    env.serializer.normalize(Post, {
+      custom: 'value'
+    });
+  });
+
+}