First stab at large copy

templates/index.html

@@ -9,7 +9,7 @@
     <div id="escalator">
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         <h1><span>Tailing your logs has never been easier.</span></h1>
-        <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.</p>
+        <p>ServerTail is a service which lets you <strong>quickly</strong> and <strong>easily</strong> see <strong>real time</strong> output of log files on your servers, with just a web browser! You can share the output of those log files with others, bookmark them for later, or sign up for easy access to the log files you look at most.  Want to know who&rsquo;s accessing your site, in real time? Just point us at your web server logs, and you&rsquo;ll wonder no more.</p>
         <a href="{% url tail_create %}" class="tail-create" id="cta"><span>Try it for free!</span></a>
         <a href="{% url login %}" id="cta-reg"><span>Register for More!</span></a>
         </div>