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//Setup your positioning variants and company name
$company = "Hamburgler";
//each of these need a minimum of two values
$target = array(
"people that really like hamburgers",
"anyone that is sick of chicken"
$reference = array(
"the best way to fill up on red meat",
"a freaking god send"
$diff = array(
"read the cows poetry from the time they were calves",
"knows what's for dinner"
$believe = array(
"we bleed medium rare",
"ketchup is for suckers"
$benefit = array(
"die in a happy food coma",
"have something to eat with your beer"