diff --git a/README.md b/README.md
index f5dd98131..3353ffc18 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,6 @@
 # <img src="https://raw.githubusercontent.com/executablebooks/jupyter-book/master/docs/images/logo-square.svg" width=40 /> Jupyter Book
 
+[![Jupyter Book Badge](docs/images/badge.svg)](https://jupyterbook.org)
 [![CircleCI](https://circleci.com/gh/executablebooks/jupyter-book.svg?style=svg)](https://circleci.com/gh/executablebooks/jupyter-book)
 [![codecov](https://codecov.io/gh/executablebooks/jupyter-book/branch/master/graph/badge.svg)](https://codecov.io/gh/executablebooks/jupyter-book)
 [![DOI](https://zenodo.org/badge/DOI/10.5281/zenodo.2561065.svg)](https://doi.org/10.5281/zenodo.2561065)
diff --git a/docs/_config.yml b/docs/_config.yml
index 16a1c1d4b..b96926121 100644
--- a/docs/_config.yml
+++ b/docs/_config.yml
@@ -107,6 +107,9 @@ sphinx:
       content-types/jupytext.md: file-types/jupytext.Rmd
       content-types/restructuredtext.md: file-types/restructuredtext.md
     language: en
+    html_extra_path:
+      - images/badge.svg
+
 
   extra_extensions:
     - sphinx_click.ext
diff --git a/docs/_toc.yml b/docs/_toc.yml
index df0fd0b44..63172640f 100644
--- a/docs/_toc.yml
+++ b/docs/_toc.yml
@@ -61,6 +61,7 @@ parts:
       sections:
       - file: interactive/comments/hypothesis
       - file: interactive/comments/utterances
+    - file: web/badge
     - file: publish/web
       sections:
       - file: publish/gh-pages
diff --git a/docs/images/badge.svg b/docs/images/badge.svg
new file mode 100644
index 000000000..6325d4d0f
--- /dev/null
+++ b/docs/images/badge.svg
@@ -0,0 +1 @@
+<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="103" height="20" role="img" aria-label="jupyter: book"><title>jupyter: book</title><linearGradient id="s" x2="0" y2="100%"><stop offset="0" stop-color="#bbb" stop-opacity=".1"/><stop offset="1" stop-opacity=".1"/></linearGradient><clipPath id="r"><rect width="103" height="20" rx="3" fill="#fff"/></clipPath><g clip-path="url(#r)"><rect width="66" height="20" fill="#555"/><rect x="66" width="37" height="20" fill="#fe7d37"/><rect width="103" height="20" fill="url(#s)"/></g><g fill="#fff" text-anchor="middle" font-family="Verdana,Geneva,DejaVu Sans,sans-serif" text-rendering="geometricPrecision" font-size="110"><image x="5" y="3" width="14" height="14" xlink:href="data:image/png;base64,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"/><text aria-hidden="true" x="425" y="150" fill="#010101" fill-opacity=".3" transform="scale(.1)" textLength="390">jupyter</text><text x="425" y="140" transform="scale(.1)" fill="#fff" textLength="390">jupyter</text><text aria-hidden="true" x="835" y="150" fill="#010101" fill-opacity=".3" transform="scale(.1)" textLength="270">book</text><text x="835" y="140" transform="scale(.1)" fill="#fff" textLength="270">book</text></g></svg>
diff --git a/docs/intro.md b/docs/intro.md
index 93e97b3a6..efd7e019f 100644
--- a/docs/intro.md
+++ b/docs/intro.md
@@ -2,6 +2,7 @@
 
 ```{only} html
 [![DOI](https://zenodo.org/badge/DOI/10.5281/zenodo.2561065.svg)](https://doi.org/10.5281/zenodo.2561065)
+[![Jupyter Book Badge](images/badge.svg)](https://jupyterbook.org)
 ```
 
 Jupyter Book is an open source project for building beautiful,
diff --git a/docs/web/badge.md b/docs/web/badge.md
new file mode 100644
index 000000000..b4e671cff
--- /dev/null
+++ b/docs/web/badge.md
@@ -0,0 +1,23 @@
+# Generate a badge for your book
+
+You can generate a badge like this so that others know your repository and content files are built for Jupyter Book.
+Here's what the badge looks like (only visible on HTML):
+
+:::{only} html
+[![Jupyter Book Badge](../images/badge.svg)](https://jupyterbook.org)
+:::
+
+To generate the badge, copy the code block below, and replace `<YOUR URL HERE>` with the URL of your choice.
+
+```
+[![Jupyter Book Badge](https://jupyterbook.org/badge.svg)](<YOUR URL HERE>)
+```
+
+Additionally, you can generate a badge directly from [shields.io](https://shields.io).
+Here's the URL to auto-generate the badge above, using a base64-encoded version of the Jupyter Book logo.
+Feel free to modify this as you wish!
+
+:::{admonition} Shields.io badge link
+:class: seealso
+https://img.shields.io/badge/jupyter-book-orange?logo=data:image/png;base64,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
+:::