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1. Introduction

Please read the About Personalization and Ten Minutes Guide for a short introduction.

!!! note "E-Commerce vs. Publisher Wording"

This guide's wording is more related to the E-Commerce Personalization Solution but can be used for a thorough understanding of a Publisher Personalization Solution as well.

Keep in mind that a [product](../../ or item can be referred to as [content](../../ and the buy event for non-paid publisher content is replaced by the consume event.

There's also a page with [Definitions](../../ which we strongly recommend reading in advance.