diff --git a/Makefile b/Makefile
index aec16aae0..83a011ce7 100644
--- a/Makefile
+++ b/Makefile
@@ -41,10 +41,7 @@ help:
 	@echo "gofmt     - go fmt"
 	@echo "vet       - go vet"
 	@echo "linux     - go build linux/amd64"
-	@echo "release   - build/release.sh"
-	@echo "gorelease - goreleaser"
-	@echo "homebrew  - build/homebrew.sh"
-	@echo "buildpkg  - build/build.sh"
+	@echo "release   - tag, build and publish release with goreleaser"
 	@echo "pkg       - build, test and create pkg/fabio.tar.gz"
 	@echo "clean     - remove temp files"
 
@@ -89,13 +86,13 @@ pkg: build test
 	mkdir pkg
 	tar czf pkg/fabio.tar.gz fabio
 
-# release executes a release
-# this is deprecated since I'm switching to goreleaser
-release: preflight test
-	build/release.sh
-
-# ship executes the steps for a release with goreleaser
-ship: preflight test gorelease homebrew docker-aliases
+# release tags, builds and publishes a build with goreleaser
+#
+# Run this in sub-shells instead of dependencies so that
+# later targets can pick up the new tag value.
+release:
+	$(MAKE) tag
+	$(MAKE) preflight test gorelease homebrew docker-aliases
 
 # preflight runs some checks before a release
 preflight:
@@ -116,11 +113,6 @@ gorelease:
 homebrew:
 	build/homebrew.sh $(LAST_TAG)
 
-# docker builds the docker containers and publishes them
-# this is deprecated since goreleaser should handle that
-docker:
-	build/docker.sh $(VERSION)-$(GOVERSION)
-
 # docker-aliases creates aliases for the docker containers
 # since goreleaser doesn't handle that properly yet
 docker-aliases:
@@ -147,4 +139,4 @@ clean:
 	rm -rf pkg dist fabio
 	find . -name '*.test' -delete
 
-.PHONY: build buildpkg clean docker gofmt homebrew install linux pkg release test vendorfmt vet
+.PHONY: build clean docker gofmt homebrew install linux pkg release test vendorfmt vet
diff --git a/build/build.sh b/build/build.sh
deleted file mode 100755
index 110bf5c46..000000000
--- a/build/build.sh
+++ /dev/null
@@ -1,20 +0,0 @@
-#!/bin/bash -e
-
-readonly prgdir=$(cd $(dirname $0); pwd)
-readonly basedir=$(cd $prgdir/..; pwd)
-v=$1
-
-[[ -n "$v" ]] || read -p "Enter version (e.g. 1.0.4): " v
-if [[ -z "$v" ]] ; then
-	echo "Usage: $0 [<version>] (e.g. 1.0.4)"
-	exit 1
-fi
-
-go get -u github.com/mitchellh/gox
-for go in go1.9.2; do
-	echo "Building fabio with ${go}"
-	gox -gocmd ~/${go}/bin/go -tags netgo -output "${basedir}/build/builds/fabio-${v}/fabio-${v}-${go}-{{.OS}}_{{.Arch}}"
-done
-
-( cd ${basedir}/build/builds/fabio-${v} && shasum -a 256 fabio-${v}-* > fabio-${v}.sha256 )
-( cd ${basedir}/build/builds/fabio-${v} && gpg --output fabio-${v}.sha256.sig --detach-sig fabio-${v}.sha256 )
diff --git a/build/docker.sh b/build/docker.sh
deleted file mode 100755
index 240ad13ec..000000000
--- a/build/docker.sh
+++ /dev/null
@@ -1,49 +0,0 @@
-#!/bin/bash -e
-#
-# docker.sh will build docker images from
-# the versions provided on the command line.
-# The binaries must already exist in the build/builds
-# directory and are usually built with the build.sh
-# or the release.sh script. The last specified
-# version will be used as the 'latest' image.
-#
-# Example:
-#
-#   build/docker.sh 1.1-go1.5.4 1.1-go1.6
-#
-# will build three containers
-#
-# * fabiolb/fabio:1.1-go1.5.4
-# * fabiolb/fabio:1.1-go1.6.2
-# * fabiolb/fabio (which contains 1.1-go1.6.2)
-#
-if [[ $# = 0 ]]; then
-	echo "Usage: docker.sh <1.x-go1.x.x> <1.x-go1.x.y>"
-	exit 1
-fi
-
-for v in "$@" ; do
-	echo "Building docker image fabiolb/fabio:$v"
-	(
-		cp dist/linuxamd64/fabio fabio
-		docker build -q -t fabiolb/fabio:${v} .
-	)
-	docker tag fabiolb/fabio:$v magiconair/fabio:$v
-	docker tag fabiolb/fabio:$v magiconair/fabio:latest
-	docker tag fabiolb/fabio:$v fabiolb/fabio:latest
-done
-
-docker images | grep '/fabio' | egrep "($v|latest)"
-
-read -p "Push docker images? (y/N) " -n 1 -r
-echo
-if [[ ! $REPLY =~ ^[Yy]$ ]]; then
-	echo "Not pushing images. Exiting"
-	exit 0
-fi
-
-echo "Pushing images..."
-docker push fabiolb/fabio:$v
-docker push fabiolb/fabio:latest
-docker push magiconair/fabio:$v
-docker push magiconair/fabio:latest
diff --git a/build/release.sh b/build/release.sh
deleted file mode 100755
index ce39144e4..000000000
--- a/build/release.sh
+++ /dev/null
@@ -1,30 +0,0 @@
-#!/bin/bash -e
-#
-# Script for replacing the version number
-# in main.go, committing and tagging the code
-
-readonly prgdir=$(cd $(dirname $0); pwd)
-readonly basedir=$(cd $prgdir/..; pwd)
-v=$1
-
-[[ -n "$v" ]] || read -p "Enter version (e.g. 1.0.4): " v
-if [[ -z "$v" ]]; then
-	echo "Usage: $0 <version> (e.g. 1.0.4)"
-	exit 1
-fi
-
-grep -q "$v" CHANGELOG.md || echo "CHANGELOG.md not updated"
-
-read -p "Release fabio version $v? (y/N) " -n 1 -r
-echo
-if [[ ! $REPLY =~ ^[Yy]$ ]]; then
-	exit 1
-fi
-
-sed -i '' -e "s|^var version .*$|var version = \"$v\"|" $basedir/main.go
-git add $basedir/main.go
-git commit -S -m "Release v$v"
-git commit -S --amend
-git tag -s v$v -m "Tag v${v}"
-
-$prgdir/build.sh $v