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8.3: Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
We found that your app includes a feature, or features, that mimic an iOS interface or behavior, which is not in compliance with the App Store Review Guidelines.
The icons on the "xxxxx" page mimic the shape and layout of the icons on the iOS springboard. We've included a screenshot to help identify the feature/s in question.
It would be appropriate to remove or revise these features to make them distinctly different from the iOS behaviors and interfaces to avoid causing user confusion. While the guideline specifies iPod interfaces, the spirit of the guideline includes all iOS interfaces and behaviors.
Good point adding an issue about this. I've already heard it a few times, but still some apps are in the store with the same interface.
Anyways, if you have yours modified / styled to a level Apple is accepting it, please feel free to share your changes...
Hi, in my app I use TTLauncher and have no problems in review process. Though last time I updated was Feb 28, 2012. But maybe it's because my icons are quite different from iOS springboard. The app is called Taplist http://itunes.apple.com/app/taplist-shopping-list/id393830573?mt=8
We've had no trouble with this.... but our launchers use B&W iconshttp://itunes.apple.com/us/app/color-blast!-color-splash/id380588086?mt=8
I can confirm the trick is in the icons, avoid rounded corners :)