diff --git a/README.md b/README.md
index d6dfcbf8..2f91605f 100644
--- a/README.md
+++ b/README.md
@@ -430,6 +430,8 @@ The `--release_branch` specifies the value of the ***release_branch_prefix*** at
 
 The `create_gitops_prs` tool will query all `gitops` targets which have set the ***deploy_branch*** attribute (see [k8s_deploy](#k8s_deploy)) and the ***release_branch_prefix*** attribute value that matches the `release_branch` parameter.
 
+In case you need to specify a custom Bazel flag during the pull request process, you can add one `--bazel_flag` such as `--bazel_flag --config=ci` or multiple such as `--bazel_flag --config=ci --bazel_flag --color=no`.
+
 The all discovered `gitops` targets are grouped by the value of ***deploy_branch*** attribute. The one deployment branch will accumulate the output of all corresponding `gitops` targets.
 
 For example, we define two deployments: grafana and prometheus. Both deployments share the same namespace. The deployments a grouped by namespace.
diff --git a/gitops/gitops.bzl b/gitops/gitops.bzl
index 6627e0c1..b5ef5f7c 100644
--- a/gitops/gitops.bzl
+++ b/gitops/gitops.bzl
@@ -15,6 +15,8 @@ def __create_gitops_prs_impl(ctx):
         executables = src_by_train[deployment_branch]
         for exe in executables:
             params += "--resolved_binary {}:{} ".format(deployment_branch, exe.short_path)
+    if ctx.attr.bazel_flag:
+        params += "--bazel_flag {} ".format(ctx.attr.bazel_flag)
     for exe in trans_img_pushes:
         params += "--resolved_push {} ".format(exe.files_to_run.executable.short_path)
     if ctx.attr.release_branch:
diff --git a/gitops/prer/create_gitops_prs.go b/gitops/prer/create_gitops_prs.go
index b7b31036..e73835e1 100644
--- a/gitops/prer/create_gitops_prs.go
+++ b/gitops/prer/create_gitops_prs.go
@@ -52,6 +52,7 @@ func (i *SliceFlags) Set(value string) error {
 var (
 	releaseBranch          = flag.String("release_branch", "master", "filter gitops targets by release branch")
 	bazelCmd               = flag.String("bazel_cmd", "tools/bazel", "bazel binary to use")
+	bazelFlags             SliceFlags
 	workspace              = flag.String("workspace", "", "path to workspace root")
 	repo                   = flag.String("git_repo", "", "git repo location")
 	gitMirror              = flag.String("git_mirror", "", "git mirror location, like /mnt/mirror/bitbucket.tubemogul.info/tm/repo.git for jenkins")
@@ -77,6 +78,7 @@ var (
 )
 
 func init() {
+	flag.Var(&bazelFlags, "bazel_flag", "bazel flag to pass during gitops phase. Can be specified multiple times. Default is empty")
 	flag.Var(&gitopsKind, "gitops_dependencies_kind", "dependency kind(s) to run during gitops phase. Can be specified multiple times. Default is 'k8s_container_push'")
 	flag.Var(&gitopsRuleName, "gitops_dependencies_name", "dependency name(s) to run during gitops phase. Can be specified multiple times. Default is empty")
 	flag.Var(&gitopsRuleAttr, "gitops_dependencies_attr", "dependency attribute(s) to run during gitops phase. Use attribute=value format. Can be specified multiple times. Default is empty")
@@ -266,7 +268,20 @@ func main() {
 						exec.Mustex("", bin)
 					} else {
 						log.Println("target", target, "is not a file, running as a command")
-						exec.Mustex("", *bazelCmd, "run", target)
+
+						args := []string{"run"}
+
+						if len(bazelFlags) > 0 {
+							for _, bazelFlag := range bazelFlags {
+								bazelFlagArgs := strings.Split(bazelFlag, " ")
+
+								args = append(args, bazelFlagArgs...)
+							}
+						}
+
+						args = append(args, target)
+
+						exec.Mustex("", *bazelCmd, args...)
 					}
 				}
 			}()