diff --git a/fedmsg.d/fmn.py b/fedmsg.d/fmn.py
index 7e1f303..36e372b 100644
--- a/fedmsg.d/fmn.py
+++ b/fedmsg.d/fmn.py
@@ -18,6 +18,20 @@
         },
     },
 
+    # Colors:
+    "irc_color_lookup": {
+        "fas": "light blue",
+        "bodhi": "green",
+        "git": "red",
+        "tagger": "brown",
+        "wiki": "purple",
+        "logger": "orange",
+        "pkgdb": "teal",
+        "buildsys": "yellow",
+        "planet": "light green",
+        "fmn": "purple",
+    },
+
     ## Backend stuff ##
 
     # This is the list of enabled backends (so we can turn one off globally)
diff --git a/fmn/consumer/backends/irc.py b/fmn/consumer/backends/irc.py
index e2345b5..1849564 100644
--- a/fmn/consumer/backends/irc.py
+++ b/fmn/consumer/backends/irc.py
@@ -31,6 +31,25 @@
 You can contact {support_email} if you have any concerns/issues/abuse.
 """
 
+mirc_colors = {
+    "white": 0,
+    "black": 1,
+    "blue": 2,
+    "green": 3,
+    "red": 4,
+    "brown": 5,
+    "purple": 6,
+    "orange": 7,
+    "yellow": 8,
+    "light green": 9,
+    "teal": 10,
+    "light cyan": 11,
+    "light blue": 12,
+    "pink": 13,
+    "grey": 14,
+    "light grey": 15,
+}
+
 
 def _shorten(link):
     if not link:
@@ -62,6 +81,14 @@ def _format_message(msg, recipient, config):
             flt_link = _shorten(flt_link)
         flt = "    (triggered by %s)" % flt_link
 
+    if recipient['markup_messages']:
+        markup = lambda s, color: "\x03%i%s\x03" % (mirc_colors[color], s)
+        color_lookup = config.get('irc_color_lookup', {})
+        title_color = color_lookup.get(title.split('.')[0], "light grey")
+        title = markup(title, title_color)
+        if link:
+            link = markup(link, "teal")
+
     return template.format(title=title, subtitle=subtitle, delta=delta,
                            link=link, flt=flt)
 
diff --git a/fmn/consumer/producer.py b/fmn/consumer/producer.py
index abb53f8..ea38eca 100644
--- a/fmn/consumer/producer.py
+++ b/fmn/consumer/producer.py
@@ -107,6 +107,7 @@ def manage_batch(session, backend, pref):
         recipients = [{
             name: value.value,
             'user': pref.user.openid,
+            'markup_messages': pref.markup_messages,
             'triggered_by_links': pref.triggered_by_links,
             'shorten_links': pref.shorten_links,
         } for value in pref.detail_values]