diff --git a/src/bin/spin.rs b/src/bin/spin.rs
index 97e5f7535..419602d48 100644
--- a/src/bin/spin.rs
+++ b/src/bin/spin.rs
@@ -5,6 +5,7 @@ use lazy_static::lazy_static;
 use spin_cli::commands::{
     bindle::BindleCommands,
     build::BuildCommand,
+    cloud::CloudCommands,
     deploy::DeployCommand,
     external::execute_external_subcommand,
     login::LoginCommand,
@@ -52,11 +53,17 @@ enum SpinApp {
     Up(UpCommand),
     #[clap(subcommand)]
     Bindle(BindleCommands),
+    #[clap(subcommand)]
+    Cloud(CloudCommands),
+    // hidden to "work" as a cross-level subcommand alias -> `spin cloud deploy`
+    #[clap(hide = true)]
+    Deploy(DeployCommand),
+    // hidden to "work" as a cross-level subcommand alias -> `spin cloud login`
+    #[clap(hide = true)]
+    Login(LoginCommand),
     #[clap(subcommand, alias = "oci")]
     Registry(RegistryCommands),
-    Deploy(DeployCommand),
     Build(BuildCommand),
-    Login(LoginCommand),
     #[clap(subcommand, alias = "plugin")]
     Plugins(PluginCommands),
     #[clap(subcommand, hide = true)]
@@ -82,13 +89,14 @@ impl SpinApp {
             Self::New(cmd) => cmd.run().await,
             Self::Add(cmd) => cmd.run().await,
             Self::Bindle(cmd) => cmd.run().await,
-            Self::Registry(cmd) => cmd.run().await,
+            Self::Cloud(cmd) => cmd.run().await,
             Self::Deploy(cmd) => cmd.run().await,
+            Self::Login(cmd) => cmd.run().await,
+            Self::Registry(cmd) => cmd.run().await,
             Self::Build(cmd) => cmd.run().await,
             Self::Trigger(TriggerCommands::Http(cmd)) => cmd.run().await,
             Self::Trigger(TriggerCommands::Redis(cmd)) => cmd.run().await,
             Self::Trigger(TriggerCommands::HelpArgsOnly(cmd)) => cmd.run().await,
-            Self::Login(cmd) => cmd.run().await,
             Self::Plugins(cmd) => cmd.run().await,
             Self::External(cmd) => execute_external_subcommand(cmd, SpinApp::command()).await,
         }
diff --git a/src/commands.rs b/src/commands.rs
index 6a7fd6869..fbb0be126 100644
--- a/src/commands.rs
+++ b/src/commands.rs
@@ -4,11 +4,13 @@
 pub mod bindle;
 /// Commands for building Spin applications.
 pub mod build;
-/// Command for deploying a Spin app to Hippo
+/// Commands for publishing applications to the Fermyon Platform.
+pub mod cloud;
+/// Command to package and upload an application to the Fermyon Platform.
 pub mod deploy;
 /// Commands for external subcommands (i.e. plugins)
 pub mod external;
-// Command for logging into the server
+/// Command for logging into the Fermyon Platform.
 pub mod login;
 /// Command for creating a new application.
 pub mod new;
diff --git a/src/commands/cloud.rs b/src/commands/cloud.rs
new file mode 100644
index 000000000..280fe173c
--- /dev/null
+++ b/src/commands/cloud.rs
@@ -0,0 +1,24 @@
+use anyhow::Result;
+use clap::Subcommand;
+
+use super::deploy::DeployCommand;
+use super::login::LoginCommand;
+
+/// Commands for publishing applications to the Fermyon Platform.
+#[derive(Subcommand, Debug)]
+pub enum CloudCommands {
+    /// Package and upload an application to the Fermyon Platform.
+    Deploy(DeployCommand),
+
+    /// Log into the Fermyon Platform.
+    Login(LoginCommand),
+}
+
+impl CloudCommands {
+    pub async fn run(self) -> Result<()> {
+        match self {
+            Self::Deploy(cmd) => cmd.run().await,
+            Self::Login(cmd) => cmd.run().await,
+        }
+    }
+}
diff --git a/src/commands/deploy.rs b/src/commands/deploy.rs
index a885f0952..e0b702dcc 100644
--- a/src/commands/deploy.rs
+++ b/src/commands/deploy.rs
@@ -38,9 +38,9 @@ const SPIN_DEPLOY_CHANNEL_NAME: &str = "spin-deploy";
 
 const BINDLE_REGISTRY_URL_PATH: &str = "api/registry";
 
-/// Package and upload Spin artifacts, notifying Hippo
+/// Package and upload an application to the Fermyon Platform.
 #[derive(Parser, Debug)]
-#[clap(about = "Deploy a Spin application")]
+#[clap(about = "Package and upload an application to the Fermyon Platform")]
 pub struct DeployCommand {
     /// Path to spin.toml
     #[clap(
diff --git a/src/commands/login.rs b/src/commands/login.rs
index 847c3f636..0797709af 100644
--- a/src/commands/login.rs
+++ b/src/commands/login.rs
@@ -28,9 +28,9 @@ const SPIN_CLIENT_ID: &str = "583e63e9-461f-4fbe-a246-23e0fb1cad10";
 
 const DEFAULT_CLOUD_URL: &str = "https://cloud.fermyon.com/";
 
-/// Log into the server
+/// Log into the Fermyon Platform.
 #[derive(Parser, Debug)]
-#[clap(about = "Log into the server")]
+#[clap(about = "Log into the Fermyon Platform")]
 pub struct LoginCommand {
     /// URL of bindle server
     #[clap(