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Process for Evaluating this version #12
This is a thread for :
What this thread is not for:
Since the current approach seems to be "getting funded first, and providing advertisements for the sponsors after", item 1 does not really make sense here: This item was satisfied before the campaign even began. So clearly as a funding technique, this one worked as expected.
For item 2, I would say it its ability to scale is limited by the size of the sponsor companies/organizations. Once you've reached the point in which you're selling ads to the largest organizations, at the maximum possible asking price, you would only be allowed to scale by adding more ad space (i.e., showing more than one banner at a time).
For item 3, well, this is the muddy part. Ads are interesting because you have an audience. If your audience rejects these ads and refuses to be part of it (i.e., by installing ad blockers), then the value of your ads diminishes. On the same page, if the target audience reacts negatively to the presence of ads in a previously-pristine area, and it starts impairing your brand, the current sponsors might be reluctant to book the next campaign, for fear that it also impacts their brand as well.
What you could measure here would be your capabilities to secure another round of sponsoring.