diff --git a/README.rst b/README.rst
index 3d7442e9..90b84869 100644
--- a/README.rst
+++ b/README.rst
@@ -307,3 +307,6 @@ True
 >>> control.completed.is_active
 True
 
+
+There's a lot more to cover, please take a look at our docs:
+https://python-statemachine.readthedocs.io.
diff --git a/docs/actions.md b/docs/actions.md
index 3d266f55..bd92b7b9 100644
--- a/docs/actions.md
+++ b/docs/actions.md
@@ -332,21 +332,34 @@ you'll be fine, if you declare an expected parameter, you'll also be covered.
 
 For your convenience, all these parameters are available for you on any Action or Guard:
 
-- `*args`: All positional arguments provided on the {ref}`Event`.
 
-- `**kwargs`: All keyword arguments provided on the {ref}`Event`.
+`*args`
+: All positional arguments provided on the {ref}`Event`.
 
-- `event_data`: A reference to `EventData` instance.
+`**kwargs`
+: All keyword arguments provided on the {ref}`Event`.
 
-- `event`: The {ref}`Event` that was triggered.
+`event_data`
+: A reference to `EventData` instance.
 
-- `source`: The {ref}`State` the statemachine was when the {ref}`Event` started.
+`event`
+: The {ref}`Event` that was triggered.
 
-- `state`: The current {ref}`State` of the statemachine.
+`source`
+: The {ref}`State` the statemachine was when the {ref}`Event` started.
 
-- `model`: A reference to the underlying model that holds the current {ref}`State`.
+`state`
+: The current {ref}`State` of the statemachine.
+
+`target`
+: The destination {ref}`State` of the transition.
+
+`model`
+: A reference to the underlying model that holds the current {ref}`State`.
+
+`transition`
+: The {ref}`Transition` instance that was activated by the {ref}`Event`.
 
-- `transition`: The {ref}`Transition` instance that was activated by the {ref}`Event`.
 
 So, you can implement Actions and Guards like these, but this list is not exaustive, it's only
 to give you a few examples...  any combination of parameters will work, including extra parameters
diff --git a/docs/index.rst b/docs/index.rst
index 17742a0d..89862862 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -12,6 +12,7 @@ Contents:
    transitions
    actions
    guards
+   observers
    mixins
    integrations
    diagram
diff --git a/docs/observers.md b/docs/observers.md
new file mode 100644
index 00000000..be08980a
--- /dev/null
+++ b/docs/observers.md
@@ -0,0 +1,49 @@
+
+# Observers
+
+Observers are a way do generically add behavior to a StateMachine without
+changing its internal implementation.
+
+One possible use case is to add an observer that prints a log message when the SM runs a
+transition or enters a new state.
+
+Giving the {ref}`sphx_glr_auto_examples_traffic_light_machine.py` as example:
+
+
+```py
+>>> from tests.examples.traffic_light_machine import TrafficLightMachine
+
+>>> class LogObserver(object):
+...     def __init__(self, name):
+...         self.name = name
+...
+...     def after_transition(self, event, source, target):
+...         print("{} after: {}--({})-->{}".format(self.name, source.id, event, target.id))
+...
+...     def on_enter_state(self, target, event):
+...         print("{} enter: {} from {}".format(self.name, target.id, event))
+
+
+>>> sm = TrafficLightMachine()
+
+>>> sm.add_observer(LogObserver("Paulista Avenue"))  # doctest: +ELLIPSIS
+TrafficLightMachine...
+
+>>> sm.cycle()
+Paulista Avenue enter: yellow from cycle
+Paulista Avenue after: green--(cycle)-->yellow
+'Running cycle from green to yellow'
+
+```
+
+```{hint}
+The `StateMachine` itself is registered as an observer, so by using `.add_observer()` an
+external object can have the same level of functionalities provided to the built-in class.
+```
+
+```{seealso}
+See {ref}`actions`, {ref}`validators-and-guards` for a list of possible callbacks.
+
+And also {ref}`dynamic-dispatch` to know more about how the lib calls methods to match
+their signature.
+```
diff --git a/docs/releases/1.0.0.md b/docs/releases/1.0.0.md
index 29d83d81..3828c244 100644
--- a/docs/releases/1.0.0.md
+++ b/docs/releases/1.0.0.md
@@ -79,6 +79,18 @@ def action_or_guard_method_name(self, *args, event_data, event, source, state, m
 See {ref}`dynamic-dispatch` for more details.
 ```
 
+### Add observers to a running StateMachine
+
+Observers are a way do generically add behaviour to a StateMachine without
+changing it's internal implementation.
+
+The `StateMachine` itself is registered as an observer, so by using `StateMachine.add_observer()`
+an external object can have the same level of functionalities provided to the built-in class.
+
+```{seealso}
+See {ref}`observers` for more details.
+```
+
 ## Minor features in 1.0
 
 - Fixed mypy complaining about incorrect type for ``StateMachine`` class.
diff --git a/statemachine/callbacks.py b/statemachine/callbacks.py
index 7ea4c4e1..97239512 100644
--- a/statemachine/callbacks.py
+++ b/statemachine/callbacks.py
@@ -128,12 +128,14 @@ def clear(self):
     def call(self, *args, **kwargs):
         return [callback(*args, **kwargs) for callback in self.items]
 
-    def _add(self, func, prepend=False, **kwargs):
+    def _add(self, func, resolver=None, prepend=False, **kwargs):
         if func in self.items:
             return
 
+        resolver = resolver or self._resolver
+
         callback = self.factory(func, **kwargs)
-        if self._resolver is not None and not callback.setup(self._resolver):
+        if resolver is not None and not callback.setup(resolver):
             return
 
         if prepend:
diff --git a/statemachine/contrib/diagram.py b/statemachine/contrib/diagram.py
index 05d004ac..c945e249 100644
--- a/statemachine/contrib/diagram.py
+++ b/statemachine/contrib/diagram.py
@@ -2,7 +2,6 @@
 import pydot
 import importlib
 
-from ..factory import StateMachineMetaclass
 from ..statemachine import BaseStateMachine
 
 
@@ -29,13 +28,10 @@ def __init__(self, machine):
 
     def _get_graph(self):
         machine = self.machine
-        sm_class = (
-            machine if isinstance(machine, StateMachineMetaclass) else machine.__class__
-        )
         return pydot.Dot(
             "list",
             graph_type="digraph",
-            label=sm_class.__name__,
+            label=machine.name,
             fontsize=self.state_font_size,
             rankdir=self.graph_rankdir,
         )
diff --git a/statemachine/dispatcher.py b/statemachine/dispatcher.py
index 5922e42f..125e160b 100644
--- a/statemachine/dispatcher.py
+++ b/statemachine/dispatcher.py
@@ -18,8 +18,8 @@ class ObjectConfig(namedtuple("ObjectConfig", "obj skip_attrs")):
 
     @classmethod
     def from_obj(cls, obj):
-        if isinstance(obj, (tuple, list)):
-            return cls(*obj)
+        if isinstance(obj, ObjectConfig):
+            return obj
         else:
             return cls(obj, set())
 
diff --git a/statemachine/factory.py b/statemachine/factory.py
index dc9ed388..b376d424 100644
--- a/statemachine/factory.py
+++ b/statemachine/factory.py
@@ -17,6 +17,7 @@ def __init__(cls, name, bases, attrs):
         super(StateMachineMetaclass, cls).__init__(name, bases, attrs)
         registry.register(cls)
         cls._abstract = True
+        cls.name = cls.__name__
         cls.states = []
         cls._events = OrderedDict()
         cls.states_map = {}
diff --git a/statemachine/state.py b/statemachine/state.py
index 034b6b02..a60d9f80 100644
--- a/statemachine/state.py
+++ b/statemachine/state.py
@@ -91,10 +91,13 @@ def __init__(
     def _setup(self, resolver):
         self.enter.setup(resolver)
         self.exit.setup(resolver)
-        self.enter.add("on_enter_state", prepend=True, suppress_errors=True)
-        self.enter.add("on_enter_{}".format(self.id), suppress_errors=True)
-        self.exit.add("on_exit_state", prepend=True, suppress_errors=True)
-        self.exit.add("on_exit_{}".format(self.id), suppress_errors=True)
+
+    def _add_observer(self, *resolvers):
+        for r in resolvers:
+            self.enter.add("on_enter_state", resolver=r, prepend=True, suppress_errors=True)
+            self.enter.add("on_enter_{}".format(self.id), resolver=r, suppress_errors=True)
+            self.exit.add("on_exit_state", resolver=r, prepend=True, suppress_errors=True)
+            self.exit.add("on_exit_{}".format(self.id), resolver=r, suppress_errors=True)
 
     def __repr__(self):
         return "{}({!r}, id={!r}, value={!r}, initial={!r}, final={!r})".format(
diff --git a/statemachine/statemachine.py b/statemachine/statemachine.py
index aadff890..9d32608c 100644
--- a/statemachine/statemachine.py
+++ b/statemachine/statemachine.py
@@ -27,8 +27,9 @@ def __init__(self, model=None, state_field="state", start_value=None):
         self.state_field = state_field
         self.start_value = start_value
 
-        self._setup()
-        self._activate_initial_state()
+        initial_transition = Transition(None, None, event="__initial__")
+        self._setup(initial_transition)
+        self._activate_initial_state(initial_transition)
 
     def __repr__(self):
         return "{}(model={!r}, state_field={!r}, current_state={!r})".format(
@@ -38,7 +39,7 @@ def __repr__(self):
             self.current_state.id if self.current_state else None,
         )
 
-    def _activate_initial_state(self):
+    def _activate_initial_state(self, initial_transition):
 
         current_state_value = (
             self.start_value if self.start_value else self.initial_state.value
@@ -52,15 +53,14 @@ def _activate_initial_state(self):
 
             # send an one-time event `__initial__` to enter the current state.
             # current_state = self.current_state
-            transition = Transition(None, initial_state, event="__initial__")
-            transition._setup(self._get_resolver())
-            transition.before.clear()
-            transition.on.clear()
-            transition.after.clear()
+            initial_transition.target = initial_state
+            initial_transition.before.clear()
+            initial_transition.on.clear()
+            initial_transition.after.clear()
             event_data = EventData(
                 self,
-                transition.event,
-                transition=transition,
+                initial_transition.event,
+                transition=initial_transition,
             )
             self._activate(event_data)
 
@@ -82,17 +82,25 @@ def _get_protected_attrs(self):
             | {e for e in self._events.keys()}
         )
 
-    def _get_resolver(self):
+    def _visit_states_and_transitions(self, visitor):
+        for state in self.states:
+            visitor(state)
+            for transition in state.transitions:
+                visitor(transition)
+
+    def _setup(self, initial_transition):
         machine = ObjectConfig(self, skip_attrs=self._get_protected_attrs())
         model = ObjectConfig(self.model, skip_attrs={self.state_field})
-        return resolver_factory(machine, model)
+        default_resolver = resolver_factory(machine, model)
 
-    def _setup(self):
-        resolver = self._get_resolver()
-        for state in self.states:
-            state._setup(resolver)
-            for transition in state.transitions:
-                transition._setup(resolver)
+        initial_transition._setup(default_resolver)
+        self._visit_states_and_transitions(lambda x: x._setup(default_resolver))
+        self.add_observer(machine, model)
+
+    def add_observer(self, *observers):
+        resolvers = [resolver_factory(ObjectConfig.from_obj(o)) for o in observers]
+        self._visit_states_and_transitions(lambda x: x._add_observer(*resolvers))
+        return self
 
     def _repr_html_(self):
         return '<div class="statemachine">{}</div>'.format(self._repr_svg_())
diff --git a/statemachine/transition.py b/statemachine/transition.py
index 8fbb85bc..885eeacd 100644
--- a/statemachine/transition.py
+++ b/statemachine/transition.py
@@ -1,5 +1,6 @@
 # coding: utf-8
 import warnings
+from functools import partial
 
 from .callbacks import Callbacks, ConditionWrapper
 
@@ -46,16 +47,8 @@ def __init__(
         self.target = target
         self._events = Events().add(event)
         self.validators = Callbacks().add(validators)
-        self.before = (
-            Callbacks()
-            .add("before_transition", suppress_errors=True)
-            .add(before)
-        )
-        self.on = (
-            Callbacks()
-            .add("on_transition", suppress_errors=True)
-            .add(on)
-        )
+        self.before = Callbacks().add(before)
+        self.on = Callbacks().add(on)
         self.after = Callbacks().add(after)
         self.cond = (
             Callbacks(factory=ConditionWrapper)
@@ -75,31 +68,21 @@ def _setup(self, resolver):
         self.on.setup(resolver)
         self.after.setup(resolver)
 
-        self.before.add(
-            [
-                pattern.format(event)
-                for pattern in ["before_{}"]
-                for event in self._events
-            ],
-            suppress_errors=True,
-        )
-        self.on.add(
-            [
-                pattern.format(event)
-                for pattern in ["on_{}"]
-                for event in self._events
-            ],
-            suppress_errors=True,
-        )
-        self.after.add(
-            [
-                pattern.format(event)
-                for pattern in ["after_{}"]
-                for event in self._events
-            ]
-            + ["after_transition"],
-            suppress_errors=True,
-        )
+    def _add_observer(self, *resolvers):
+        for r in resolvers:
+            before = partial(self.before.add, resolver=r, suppress_errors=True)
+            on = partial(self.on.add, resolver=r, suppress_errors=True)
+            after = partial(self.after.add, resolver=r, suppress_errors=True)
+
+            before("before_transition", prepend=True)
+            on("on_transition", prepend=True)
+
+            for event in self._events:
+                before("before_{}".format(event))
+                on("on_{}".format(event))
+                after("after_{}".format(event))
+
+            after("after_transition")
 
     def _eval_cond(self, event_data):
         return all(
diff --git a/tests/test_observer.py b/tests/test_observer.py
new file mode 100644
index 00000000..06ea778f
--- /dev/null
+++ b/tests/test_observer.py
@@ -0,0 +1,32 @@
+
+
+EXPECTED_LOG = """Frodo on: draft--(add_job)-->draft
+Frodo enter: draft from add_job
+Frodo on: draft--(produce)-->producing
+Frodo enter: producing from produce
+"""
+
+
+class TestObserver:
+
+    def test_add_log_observer(self, campaign_machine, capsys):
+
+        class LogObserver(object):
+            def __init__(self, name):
+                self.name = name
+
+            def on_transition(self, event, state, target):
+                print("{} on: {}--({})-->{}".format(self.name, state.id, event, target.id))
+
+            def on_enter_state(self, target, event):
+                print("{} enter: {} from {}".format(self.name, target.id, event))
+
+        sm = campaign_machine()
+
+        sm.add_observer(LogObserver("Frodo"))
+
+        sm.add_job()
+        sm.produce()
+
+        captured = capsys.readouterr()
+        assert captured.out == EXPECTED_LOG