diff --git a/fixturemedia/management/commands/dumpdata.py b/fixturemedia/management/commands/dumpdata.py
index 761a782911..9fe73ab0cb 100644
--- a/fixturemedia/management/commands/dumpdata.py
+++ b/fixturemedia/management/commands/dumpdata.py
@@ -50,7 +50,7 @@ def save_images_for_signal(self, sender, **kwargs):
             with open(target_path, 'wb') as out_file:
                 out_file.write(file_contents)
 
-    sdef set_up_serializer(self, ser_format):
+    def set_up_serializer(self, ser_format):
         try:
             super_serializer = django.core.serializers.get_serializer(
                 ser_format)