diff --git a/.gitignore b/.gitignore
index d7149f3f..a5f45866 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,3 +2,4 @@ bin/
 obj/
 .vscode/
 .vs/
+.idea/
diff --git a/FirebaseAdmin/FirebaseAdmin.Tests/FirebaseAdmin.Tests.csproj b/FirebaseAdmin/FirebaseAdmin.Tests/FirebaseAdmin.Tests.csproj
index f7e0b43b..01f44670 100644
--- a/FirebaseAdmin/FirebaseAdmin.Tests/FirebaseAdmin.Tests.csproj
+++ b/FirebaseAdmin/FirebaseAdmin.Tests/FirebaseAdmin.Tests.csproj
@@ -1,4 +1,4 @@
-<Project Sdk="Microsoft.NET.Sdk">
+<Project Sdk="Microsoft.NET.Sdk">
 
   <PropertyGroup>
     <TargetFramework>netcoreapp2.0</TargetFramework>
diff --git a/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/FcmOptionsTest.cs b/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/FcmOptionsTest.cs
new file mode 100644
index 00000000..5fe1037d
--- /dev/null
+++ b/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/FcmOptionsTest.cs
@@ -0,0 +1,80 @@
+// Copyright 2019, Google Inc. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+using System;
+using FirebaseAdmin.Messaging;
+using FirebaseAdmin.Messaging.Util;
+using Xunit;
+
+namespace FirebaseAdmin.Tests.Messaging
+{
+    public class FcmOptionsTest
+    {
+        [Fact]
+        public void FcmOptionsCopyAndValidate()
+        {
+            var options = new FcmOptions() { AnalyticsLabel = "label" };
+            var result = options.CopyAndValidate();
+            Assert.Equal(options.AnalyticsLabel, result.AnalyticsLabel);
+        }
+
+        [Fact]
+        public void ApnsFcmOptionsCopyAndValidate()
+        {
+            var options = new ApnsFcmOptions() { AnalyticsLabel = "label" };
+            var result = options.CopyAndValidate();
+            Assert.Equal(options.AnalyticsLabel, result.AnalyticsLabel);
+        }
+
+        [Fact]
+        public void AndroidFcmOptionsCopyAndValidate()
+        {
+            var options = new AndroidFcmOptions() { AnalyticsLabel = "label" };
+            var result = options.CopyAndValidate();
+            Assert.Equal(options.AnalyticsLabel, result.AnalyticsLabel);
+        }
+
+        [Fact]
+        public void FcmOptionsCopyAndValidateNullLabel()
+        {
+            var options = new FcmOptions() { AnalyticsLabel = null };
+            options.CopyAndValidate();
+        }
+
+        [Fact]
+        public void FcmOptionsCopyAndValidateEmptyLabel()
+        {
+            var options = new FcmOptions() { AnalyticsLabel = string.Empty };
+            Assert.Throws<ArgumentException>(() => options.CopyAndValidate());
+        }
+
+        [Fact]
+        public void AnalyticsLabelTooLong()
+        {
+            Assert.Throws<ArgumentException>(() => AnalyticsLabelChecker.ValidateAnalyticsLabel(new string('a', 51)));
+        }
+
+        [Fact]
+        public void AnalyticsLabelEmtpty()
+        {
+            Assert.Throws<ArgumentException>(() => AnalyticsLabelChecker.ValidateAnalyticsLabel(string.Empty));
+        }
+
+        [Fact]
+        public void AnalyticsLabelInvalidCharacters()
+        {
+            Assert.Throws<ArgumentException>(() => AnalyticsLabelChecker.ValidateAnalyticsLabel("label(label)"));
+        }
+    }
+}
diff --git a/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/MessageTest.cs b/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/MessageTest.cs
index 661500f3..defe7307 100644
--- a/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/MessageTest.cs
+++ b/FirebaseAdmin/FirebaseAdmin.Tests/Messaging/MessageTest.cs
@@ -75,6 +75,10 @@ public void Notification()
                     Title = "title",
                     Body = "body",
                 },
+                FcmOptions = new FcmOptions()
+                {
+                    AnalyticsLabel = "label",
+                },
             };
             var expected = new JObject()
             {
@@ -86,6 +90,12 @@ public void Notification()
                         { "body", "body" },
                     }
                 },
+                {
+                    "fcm_options", new JObject()
+                    {
+                        { "analytics_label", "label" },
+                    }
+                },
             };
             this.AssertJsonEquals(expected, message);
         }
@@ -117,6 +127,10 @@ public void MessageDeserialization()
                 {
                     Data = new Dictionary<string, string>() { { "key", "value" } },
                 },
+                FcmOptions = new FcmOptions()
+                {
+                    AnalyticsLabel = "label",
+                },
             };
             var json = NewtonsoftJsonSerializer.Instance.Serialize(original);
             var copy = NewtonsoftJsonSerializer.Instance.Deserialize<Message>(json);
@@ -128,6 +142,7 @@ public void MessageDeserialization()
                 original.Android.RestrictedPackageName, copy.Android.RestrictedPackageName);
             Assert.Equal(original.Apns.Aps.AlertString, copy.Apns.Aps.AlertString);
             Assert.Equal(original.Webpush.Data, copy.Webpush.Data);
+            Assert.Equal(original.FcmOptions.AnalyticsLabel, copy.FcmOptions.AnalyticsLabel);
         }
 
         [Fact]
@@ -236,6 +251,10 @@ public void AndroidConfig()
                         BodyLocArgs = new List<string>() { "arg3", "arg4" },
                         ChannelId = "channel-id",
                     },
+                    FcmOptions = new AndroidFcmOptions()
+                    {
+                        AnalyticsLabel = "label",
+                    },
                 },
             };
             var expected = new JObject()
@@ -266,6 +285,12 @@ public void AndroidConfig()
                                 { "channel_id", "channel-id" },
                             }
                         },
+                        {
+                            "fcm_options", new JObject()
+                            {
+                                { "analytics_label", "label" },
+                            }
+                        },
                     }
                 },
             };
@@ -843,6 +868,10 @@ public void ApnsConfig()
                         { "custom-key3", "custom-data" },
                         { "custom-key4", true },
                     },
+                    FcmOptions = new ApnsFcmOptions()
+                    {
+                        AnalyticsLabel = "label",
+                    },
                 },
             };
             var expected = new JObject()
@@ -879,6 +908,12 @@ public void ApnsConfig()
                                 { "custom-key4", true },
                             }
                         },
+                        {
+                            "fcm_options", new JObject()
+                            {
+                                { "analytics_label", "label" },
+                            }
+                        },
                     }
                 },
             };
@@ -1650,6 +1685,25 @@ public void WebpushNotificationWithInvalidHttpsLinkUrl()
             Assert.Throws<ArgumentException>(() => message.CopyAndValidate());
         }
 
+        [Fact]
+        public void AnalyticsLabelInvalid()
+        {
+            var message = new Message()
+            {
+                Topic = "test-topic",
+                Notification = new Notification()
+                {
+                    Title = "title",
+                    Body = "body",
+                },
+                FcmOptions = new FcmOptions()
+                {
+                    AnalyticsLabel = "label!",
+                },
+            };
+            Assert.Throws<ArgumentException>(() => message.CopyAndValidate());
+        }
+
         private void AssertJsonEquals(JObject expected, Message actual)
         {
             var json = NewtonsoftJsonSerializer.Instance.Serialize(actual.CopyAndValidate());
diff --git a/FirebaseAdmin/FirebaseAdmin/FirebaseAdmin.csproj b/FirebaseAdmin/FirebaseAdmin/FirebaseAdmin.csproj
index bb8fed0f..b891ee31 100644
--- a/FirebaseAdmin/FirebaseAdmin/FirebaseAdmin.csproj
+++ b/FirebaseAdmin/FirebaseAdmin/FirebaseAdmin.csproj
@@ -1,4 +1,4 @@
-<Project Sdk="Microsoft.NET.Sdk">
+<Project Sdk="Microsoft.NET.Sdk">
 
   <PropertyGroup>
     <Version>1.7.0</Version>
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidConfig.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidConfig.cs
index 9ead102d..881011ce 100644
--- a/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidConfig.cs
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidConfig.cs
@@ -66,6 +66,12 @@ public sealed class AndroidConfig
         [JsonProperty("notification")]
         public AndroidNotification Notification { get; set; }
 
+        /// <summary>
+        /// Gets or sets the FCM options to be included in the message.
+        /// </summary>
+        [JsonProperty("fcm_options")]
+        public AndroidFcmOptions FcmOptions { get; set; }
+
         /// <summary>
         /// Gets or sets the string representation of <see cref="Priority"/> as accepted by the FCM
         /// backend service.
@@ -159,6 +165,7 @@ internal AndroidConfig CopyAndValidate()
                 TimeToLive = this.TimeToLive,
                 RestrictedPackageName = this.RestrictedPackageName,
                 Data = this.Data?.Copy(),
+                FcmOptions = this.FcmOptions?.CopyAndValidate(),
             };
             var totalSeconds = copy.TimeToLive?.TotalSeconds ?? 0;
             if (totalSeconds < 0)
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidFcmOptions.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidFcmOptions.cs
new file mode 100644
index 00000000..06f687e3
--- /dev/null
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/AndroidFcmOptions.cs
@@ -0,0 +1,46 @@
+// Copyright 2019, Google Inc. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+using FirebaseAdmin.Messaging.Util;
+using Newtonsoft.Json;
+
+namespace FirebaseAdmin.Messaging
+{
+    /// <summary>
+    /// Represents Android FCM options.
+    /// </summary>
+    public sealed class AndroidFcmOptions
+    {
+        /// <summary>
+        /// Gets or sets analytics label.
+        /// </summary>
+        [JsonProperty("analytics_label")]
+        public string AnalyticsLabel { get; set; }
+
+        /// <summary>
+        /// Copies this FCM options, and validates the content of it to ensure that it can
+        /// be serialized into the JSON format expected by the FCM service.
+        /// </summary>
+        internal AndroidFcmOptions CopyAndValidate()
+        {
+            var copy = new AndroidFcmOptions()
+            {
+                AnalyticsLabel = this.AnalyticsLabel,
+            };
+            AnalyticsLabelChecker.ValidateAnalyticsLabel(copy.AnalyticsLabel);
+
+            return copy;
+        }
+    }
+}
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsConfig.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsConfig.cs
index 36cc68db..01c3b782 100644
--- a/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsConfig.cs
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsConfig.cs
@@ -35,6 +35,12 @@ public sealed class ApnsConfig
         [JsonProperty("headers")]
         public IReadOnlyDictionary<string, string> Headers { get; set; }
 
+        /// <summary>
+        /// Gets or sets the FCM options to be included in the message.
+        /// </summary>
+        [JsonProperty("fcm_options")]
+        public ApnsFcmOptions FcmOptions { get; set; }
+
         /// <summary>
         /// Gets or sets the <c>aps</c> dictionary to be included in the APNs payload.
         /// </summary>
@@ -102,6 +108,7 @@ internal ApnsConfig CopyAndValidate()
             {
                 Headers = this.Headers?.Copy(),
                 Payload = this.Payload.CopyAndValidate(),
+                FcmOptions = this.FcmOptions?.CopyAndValidate(),
             };
             return copy;
         }
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsFcmOptions.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsFcmOptions.cs
new file mode 100644
index 00000000..4cb524df
--- /dev/null
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/ApnsFcmOptions.cs
@@ -0,0 +1,46 @@
+// Copyright 2019, Google Inc. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+using FirebaseAdmin.Messaging.Util;
+using Newtonsoft.Json;
+
+namespace FirebaseAdmin.Messaging
+{
+    /// <summary>
+    /// Represents Apple Push Notification Service FCM options.
+    /// </summary>
+    public sealed class ApnsFcmOptions
+    {
+        /// <summary>
+        /// Gets or sets analytics label.
+        /// </summary>
+        [JsonProperty("analytics_label")]
+        public string AnalyticsLabel { get; set; }
+
+        /// <summary>
+        /// Copies this FCM options, and validates the content of it to ensure that it can
+        /// be serialized into the JSON format expected by the FCM service.
+        /// </summary>
+        internal ApnsFcmOptions CopyAndValidate()
+        {
+            var copy = new ApnsFcmOptions()
+            {
+                AnalyticsLabel = this.AnalyticsLabel,
+            };
+            AnalyticsLabelChecker.ValidateAnalyticsLabel(copy.AnalyticsLabel);
+
+            return copy;
+        }
+    }
+}
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/FcmOptions.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/FcmOptions.cs
new file mode 100644
index 00000000..2a429724
--- /dev/null
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/FcmOptions.cs
@@ -0,0 +1,46 @@
+// Copyright 2019, Google Inc. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+using FirebaseAdmin.Messaging.Util;
+using Newtonsoft.Json;
+
+namespace FirebaseAdmin.Messaging
+{
+    /// <summary>
+    /// Represents FCM options.
+    /// </summary>
+    public sealed class FcmOptions
+    {
+        /// <summary>
+        /// Gets or sets analytics label.
+        /// </summary>
+        [JsonProperty("analytics_label")]
+        public string AnalyticsLabel { get; set; }
+
+        /// <summary>
+        /// Copies this FCM options, and validates the content of it to ensure that it can
+        /// be serialized into the JSON format expected by the FCM service.
+        /// </summary>
+        internal FcmOptions CopyAndValidate()
+        {
+            var copy = new FcmOptions()
+            {
+                AnalyticsLabel = this.AnalyticsLabel,
+            };
+            AnalyticsLabelChecker.ValidateAnalyticsLabel(copy.AnalyticsLabel);
+
+            return copy;
+        }
+    }
+}
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/Message.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/Message.cs
index 21c2d254..9972ee50 100644
--- a/FirebaseAdmin/FirebaseAdmin/Messaging/Message.cs
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/Message.cs
@@ -80,6 +80,12 @@ public sealed class Message
         [JsonProperty("apns")]
         public ApnsConfig Apns { get; set; }
 
+        /// <summary>
+        /// Gets or sets the FCM options to be included in the message.
+        /// </summary>
+        [JsonProperty("fcm_options")]
+        public FcmOptions FcmOptions { get; set; }
+
         /// <summary>
         /// Gets or sets the formatted representation of the <see cref="Topic"/>. Removes the
         /// <c>/topics/</c> prefix if present. This is what's ultimately sent to the FCM
@@ -119,6 +125,7 @@ internal Message CopyAndValidate()
                 Topic = this.Topic,
                 Condition = this.Condition,
                 Data = this.Data?.Copy(),
+                FcmOptions = this.FcmOptions?.CopyAndValidate(),
             };
             var list = new List<string>()
             {
diff --git a/FirebaseAdmin/FirebaseAdmin/Messaging/Util/AnalyticsLabelChecker.cs b/FirebaseAdmin/FirebaseAdmin/Messaging/Util/AnalyticsLabelChecker.cs
new file mode 100644
index 00000000..8ad60e94
--- /dev/null
+++ b/FirebaseAdmin/FirebaseAdmin/Messaging/Util/AnalyticsLabelChecker.cs
@@ -0,0 +1,50 @@
+// Copyright 2019, Google Inc. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+using System;
+using System.Text.RegularExpressions;
+
+namespace FirebaseAdmin.Messaging.Util
+{
+    /// <summary>
+    /// Checker for analytics label.
+    /// </summary>
+    internal static class AnalyticsLabelChecker
+    {
+        private static string pattern = "^[a-zA-Z0-9-_.~%]{0,50}$";
+
+        /// <summary>
+        /// Checks anytytics labels an throw if not valid.
+        /// </summary>
+        /// <exception cref="ArgumentException">If analytics label does not match pattern.</exception>
+        /// <param name="analyticsLabel">Analytics label.</param>
+        public static void ValidateAnalyticsLabel(string analyticsLabel)
+        {
+            if (analyticsLabel == null)
+            {
+                return;
+            }
+
+            if (analyticsLabel == string.Empty)
+            {
+                throw new ArgumentException("Analytics label must have format matching'^[a-zA-Z0-9-_.~%]{1,50}$");
+            }
+
+            if (!Regex.IsMatch(analyticsLabel, pattern))
+            {
+                throw new ArgumentException("Analytics label must have format matching'^[a-zA-Z0-9-_.~%]{1,50}$");
+            }
+        }
+    }
+}