Total Eclipse of the Art
The emotional process of creating anything
with Stephen Martell @sajmartell
There is an emotional journey when you’re trying to create something amazing
- Creating anything is really, really, really, really fucking hard
- Starts as a sketch to the real thing
- John Saddington, 2016: “The Emotional Journey of Creating Anything Great”
- In the beginning: Honeymoon phase. Everyone is on board!
- The team feels invincible!
- And then the dip approaches - things are starting to feel difficult
- Acknowledge that it’s going to be tough
- Keep sharing progress. Show people it’s going to be difficult.
- Fail fast
- Keep prototyping. Iterate!
- Then the bug starts to come - this is not what I planned!
- Bugs are rolling in
- People start to distance themselves, bail out, blame outhers
- Don’t get angry yet! This isn’t rock bottom yet!
- Reiterate the goal. Revisit the product’s goal and context.
- The Dip - Your confidence escapes you
- Remember you’re not alone in this project.
- You may have to relinquish control and accept help.
- And it now feels like hell
- “If people weren’t involved. This would be easy.” - STOP THIS. Chart a path, motivate people, align expectations (it doesn’t mean sacrifice the outcome)
- Persist! Find humour in the situation.
- You now have a product but it’s prickly
- It’s working; but full of issues.
- The sting of getting hurt takes a while to dissipate
- Earn trust through action
- Avoid the temptation to end the project here. Fight project fatigue!
- Prop up those who stuck it out - Getting through the shit together makes you stronger.
- Think on your feet to add value
- Later on, progress seeps in (and you feel it). And then success.
- Remember you work with people
- When things are tough, revert to the objectives than machine talk
- None of us is as smart as all of us
- Creativity conquers all!