product-hunt-launch-kit.md

product-hunt-launch-kit

This file includes the required inputs to submit a new product on Product Hunt.

Looking for inspiration? See examples here.

How to use this file

1. Download or copy the raw file, or duplicate this Notion page ↗︎
2. Import or paste it to your fav tool (Notion, Google Docs...)
3. Fill out the required inputs. All set!

Contents

• link to the launch
• main info
• images and media
• makers
• shoutouts
• extras
• review and launch
• additional notes

Link to the launch

https://

Main info

Name of the launch

40 characters max. Simply the name of the product.

Tagline

60 characters max. The most important part? Tell what the product does in a concise and descriptive tagline. Avoid hyperbolic words and emojis. See examples here.

Links

Links to the product

optional GitHub repository, Chrome Web Store, Firefox Add-ons page… The less, the better for CRO.

https://

https://

• Is this an open-source project?

Twitter / X account of the launch

optional

@

Description

500 characters max. What’s new or different about your launch compared to existing products? Which features make it stand out? The first 250 characters are displayed.

Launch tags

Select up to three tags. Suggested: Developer Tools API Open Source
Browse full list here ↗︎

First comment

optional This comment is posted upon launch. The first 800 characters are displayed. Adding a first comment is essential to get the discussion started.

Why did you build this? What's new and unique about your launch compared to alternatives? What are you most proud of in this launch?

Images and media

Thumbnail

Recommended size: 240x240px. JPG. PNG. GIF. Max size: 2MB. Animated images will only play on hover.

Gallery

Optimized size: 1200x630px. JPG. PNG. GIF. Max size: 10MB. Product Hunt recommends at least 3 or more images.
Show the product. Avoid stock images and marketing fluff. You can add social proof and a call-to-action to inspire action.
The first image is used as the social preview when you share the link online.

Video / Loom

optional Upload a video from YouTube or Loom to show people how to use your product or share your maker story. Video helps you connect with viewers.

Link to the video / loom

Interactive video

optional Add an interactive demo to showcase your product's functionality and tell the story of your launch better. Build your demo with Arcade, Storylane, Hexus, Supademo, Layerpath, or ScreenSpace - all are free for Product Hunt launches.

Link to the demo

Makers

Who worked on this launch? You’re free to add anyone who worked on this launch with their Product Hunt usernames or email.

@

@

@

Shoutouts

optional You can shoutout products you use. Your launch will be listed on the Product Pages of companies you shout out. Also, launches with shoutouts are more likely to be featured on the homepage and in the newsletter. Launches typically add 3 shoutouts.

How do you use the product? Why do you believe it's fantastic?

Extras

Pricing

optional

• Free - The product is free to use
• Paid - The product requires payment and there's no free option
• Paid (with a free trial or plan) - The product requires payment and offers a free trial or version

Promo code

optional If you'd like to offer a promo code for the Product Hunt community, you can add it here.
All fields must be completed to have a valid promo offer.

What's the offer?	3 months free
Promo code	PH10OFF
Expiration date	None

Review and launch

• Launch checklist:

Check that you’ve completed all of the required * information. Go the extra mile with suggested information — Successful launches usually do.

• Name of the launch *

• Tagline *

• Description *

• Launch tags *

• First comment

• Thumbnail *

• Image gallery *

• Video / Loom

• Makers

• Shoutouts

• Launch date: YYYY-MM-DD

Additional notes

• You can still edit your post and change the launch date by adding /edit to the end of your URL.

On launch day:

• Add /launch-day to the end of your URL to get to a dashboard where you can monitor your entire launch from, respond to questions and comments about your product throughout the day.
• Share a link to your launch on social, email, and beyond. Don't explicitly ask for upvotes or spam with cold DMs and emails. Keep it genuine.
• !important Utilizing upvote services will result in your removal from the homepage. Sharing in promotion/upvote groups often results in low quality or spam activity that will negatively impact your launch performance. If your "growth consultant" is using prohibited tactics you will be held responsible.

Looking for inspiration? See examples here.