diff --git a/site/.gitignore b/site/.gitignore
index 1da12d8ae..556e3b841 100644
--- a/site/.gitignore
+++ b/site/.gitignore
@@ -7,6 +7,7 @@ blog/feed.xml
 changelist.html
 news/
 files/news.json
+files/blog.json
 
 # Playground: vendored from web/ui/src/ for local-dev preview only.
 # CI rebuilds these from source on every publish. To preview locally:
diff --git a/site/blog/build_blog.py b/site/blog/build_blog.py
index 30e1f87ee..e30796bdc 100644
--- a/site/blog/build_blog.py
+++ b/site/blog/build_blog.py
@@ -536,6 +536,19 @@ def main():
     (out / 'files' / 'news.json').write_text(
         json.dumps(top_news, indent=2), encoding='utf-8')
 
+    # 7. blog.json — drives the "N NEW" nav chip. baseline_date is the
+    #    date of the second-newest post: a first-time visitor (no
+    #    localStorage) sees exactly one post counted as new (the newest).
+    newest_date = posts[0].date if posts else '1970-01-01'
+    baseline_date = posts[1].date if len(posts) >= 2 else '1970-01-01'
+    blog_data = {
+        'newest_date': newest_date,
+        'baseline_date': baseline_date,
+        'posts': [{'slug': p.slug, 'date': p.date} for p in posts],
+    }
+    (out / 'files' / 'blog.json').write_text(
+        json.dumps(blog_data, indent=2), encoding='utf-8')
+
     print(f"built {len(posts)} posts, {len(news)} news entries → {out}/")
 
 
diff --git a/site/blog/template.html b/site/blog/template.html
index e3cf7b666..5c9ee9fc3 100644
--- a/site/blog/template.html
+++ b/site/blog/template.html
@@ -12,6 +12,11 @@
     <link rel="stylesheet" href="{{root}}files/forge.css" />
     <script src="{{root}}files/cm/daslang-keywords.js" defer></script>
     <script src="{{root}}files/highlight.js" defer></script>
+    <script src="{{root}}files/blog-counter.js" defer></script>
+
+    <!-- Analytics -->
+    <script data-goatcounter="https://borisbat.goatcounter.com/count"
+            async src="//gc.zgo.at/count.js"></script>
 </head>
 <body>
 <div class="forge-page">
diff --git a/site/downloads.html b/site/downloads.html
index 0955da5f4..884069eee 100644
--- a/site/downloads.html
+++ b/site/downloads.html
@@ -202,5 +202,6 @@ <h2 class="forge-h2">Where to learn more.</h2>
     </footer>
 
 </div>
+<script src="files/blog-counter.js" defer></script>
 </body>
 </html>
diff --git a/site/files/blog-counter.js b/site/files/blog-counter.js
new file mode 100644
index 000000000..0badfb5f4
--- /dev/null
+++ b/site/files/blog-counter.js
@@ -0,0 +1,103 @@
+/* Forge nav — "N NEW" blog chip.
+ *
+ * Data source: files/blog.json (built by site/blog/build_blog.py).
+ * Storage:     localStorage["daslang:blog:lastSeen"] = "YYYY-MM-DD".
+ *
+ * Semantics:
+ *   - First-time visitor (no key)  → seeded from blog.json baseline_date,
+ *                                    which is the 2nd-newest post's date.
+ *                                    So count = 1 (just the newest).
+ *   - Visiting /blog/ (the index)  → key set to newest_date; chip clears.
+ *   - count > 9                    → render "9+ NEW".
+ *   - count === 0                  → chip not rendered.
+ */
+(function () {
+    'use strict';
+
+    var STORAGE_KEY = 'daslang:blog:lastSeen';
+
+    function isBlogIndex() {
+        var p = window.location.pathname;
+        return p.endsWith('/blog/') || p.endsWith('/blog/index.html');
+    }
+
+    function readLastSeen() {
+        try { return window.localStorage.getItem(STORAGE_KEY); }
+        catch (_) { return null; }
+    }
+
+    function writeLastSeen(date) {
+        try { window.localStorage.setItem(STORAGE_KEY, date); }
+        catch (_) { /* private mode / quota — silent */ }
+    }
+
+    function blogJsonUrl() {
+        // Locate our own <script> tag and derive blog.json sitting next to it.
+        var scripts = document.getElementsByTagName('script');
+        for (var i = 0; i < scripts.length; i++) {
+            var src = scripts[i].getAttribute('src') || '';
+            if (src.indexOf('blog-counter.js') !== -1) {
+                return src.replace(/blog-counter\.js(\?.*)?$/, 'blog.json');
+            }
+        }
+        return 'files/blog.json';
+    }
+
+    function findBlogLinks() {
+        var links = document.querySelectorAll('a[href]');
+        var out = [];
+        for (var i = 0; i < links.length; i++) {
+            // .href resolves the relative href against the page URL.
+            var resolved = links[i].href;
+            if (resolved.endsWith('/blog/index.html') ||
+                resolved.endsWith('/blog/')) {
+                // Skip the footer link — only chip the top nav. Heuristic:
+                // the nav link sits inside .forge-nav__links.
+                if (links[i].closest('.forge-nav__links')) {
+                    out.push(links[i]);
+                }
+            }
+        }
+        return out;
+    }
+
+    function renderChip(anchor, count) {
+        if (anchor.querySelector('.forge-blog-chip')) return;
+        var chip = document.createElement('span');
+        chip.className = 'forge-blog-chip';
+        chip.textContent = (count > 9 ? '9+' : count) + ' NEW';
+        anchor.appendChild(chip);
+        anchor.classList.add('forge-blog-link');
+    }
+
+    function update(data) {
+        // On the blog index itself: mark seen, render nothing.
+        if (isBlogIndex()) {
+            writeLastSeen(data.newest_date);
+            return;
+        }
+        var lastSeen = readLastSeen() || data.baseline_date;
+        var count = 0;
+        for (var i = 0; i < data.posts.length; i++) {
+            if (data.posts[i].date > lastSeen) count++;
+        }
+        if (count <= 0) return;
+        var anchors = findBlogLinks();
+        for (var j = 0; j < anchors.length; j++) {
+            renderChip(anchors[j], count);
+        }
+    }
+
+    function start() {
+        fetch(blogJsonUrl(), { cache: 'no-cache' })
+            .then(function (r) { return r.ok ? r.json() : null; })
+            .then(function (data) { if (data) update(data); })
+            .catch(function () { /* offline / missing — silent */ });
+    }
+
+    if (document.readyState === 'loading') {
+        document.addEventListener('DOMContentLoaded', start);
+    } else {
+        start();
+    }
+})();
diff --git a/site/files/forge.css b/site/files/forge.css
index 04d64ea13..7b01f331c 100644
--- a/site/files/forge.css
+++ b/site/files/forge.css
@@ -136,6 +136,28 @@ button { font: inherit; border: 0; background: none; color: inherit; cursor: poi
 }
 .forge-nav__install:hover { color: var(--bg); background: #f4b04a; }
 
+/* "N NEW" blog chip injected by files/blog-counter.js */
+.forge-nav__links a.forge-blog-link {
+    display: inline-flex;
+    align-items: center;
+    gap: 6px;
+}
+.forge-blog-chip {
+    display: inline-flex;
+    align-items: center;
+    min-width: 16px;
+    padding: 1px 6px;
+    border: 1px solid var(--amber);
+    border-radius: 3px;
+    color: var(--amber);
+    font-family: var(--font-mono);
+    font-size: 10px;
+    font-weight: 600;
+    line-height: 1.4;
+    letter-spacing: 0.6px;
+    text-transform: uppercase;
+}
+
 /* Logo mark */
 .forge-mark {
     display: flex;
diff --git a/site/index.html b/site/index.html
index c8ee5fbec..529001ea2 100644
--- a/site/index.html
+++ b/site/index.html
@@ -21,6 +21,10 @@
     <link rel="stylesheet" href="files/forge.css" />
     <link rel="stylesheet" href="files/cm/codemirror.min.css" />
     <link rel="stylesheet" href="files/cm/cm-forge.css" />
+
+    <!-- Analytics -->
+    <script data-goatcounter="https://borisbat.goatcounter.com/count"
+            async src="//gc.zgo.at/count.js"></script>
 </head>
 <body>
 <div class="forge-page">
@@ -378,5 +382,6 @@ <h2 class="forge-h2">Recent activity.</h2>
 <script src="files/highlight.js" defer></script>
 <script src="files/runner.js" defer></script>
 <script src="files/forge.js" defer></script>
+<script src="files/blog-counter.js" defer></script>
 </body>
 </html>
