The Financial Times Story Playbook
The Financial Times has created a set of digital story templates to help its reporters and editors commission digital and visual stories. Collectively, they are called the Story Playbook.
The templates are built directly into our content management system, but the principles and thinking behind them are widely applicable for other newsrooms.
Read more about how and why we created these templates at Source Opennews
There are six Story Playbook templates:
An article that introduces a group of people or other entities to the reader
An article that explains changes, or a trend, using a series of charts and graphs
An easy-to-update article that catches readers up on the story so far
An article collecting the best of reader responses, either to a callout or in the comments section of a big story
An article that lets readers see what has happened
A short video that explains a concept or a series of events
This Github repository contains the guides to using the templates. The guides are written for reporters and editors, and answer common questions such as:
- Where can I find it?
- What is it good for?
- What is it not good for?
- What are good previous examples?
- How long does it take to make one of these?
- Who do I need to talk to?
- What do I do?
This software is published by the Financial Times under the MIT licence.
Please note the MIT licence includes only the software, and does not cover any FT content made available using the software, which is copyright © The Financial Times Limited, all rights reserved. For more information about re-publishing FT content, please contact our syndication department.