diff --git a/packages/gatsby/src/utils/flags.ts b/packages/gatsby/src/utils/flags.ts
index 8e038dd10bd7d..89fc214fea05d 100644
--- a/packages/gatsby/src/utils/flags.ts
+++ b/packages/gatsby/src/utils/flags.ts
@@ -78,8 +78,12 @@ const activeFlags: Array<IFlag> = [
     command: `develop`,
     telemetryId: `FastDev`,
     experimental: false,
-    description: `Enable all experiments aimed at improving develop server start time`,
-    includedFlags: [`DEV_SSR`, `PRESERVE_FILE_DOWNLOAD_CACHE`],
+    description: `Enable all experiments aimed at improving develop server start time.`,
+    includedFlags: [
+      `DEV_SSR`,
+      `PRESERVE_FILE_DOWNLOAD_CACHE`,
+      `DEV_WEBPACK_CACHE`,
+    ],
     testFitness: (): fitnessEnum => true,
   },
   {
@@ -142,6 +146,16 @@ const activeFlags: Array<IFlag> = [
     umbrellaIssue: `https://gatsby.dev/cache-clearing-feedback`,
     testFitness: (): fitnessEnum => `LOCKED_IN`,
   },
+  {
+    name: `DEV_WEBPACK_CACHE`,
+    env: `GATSBY_EXPERIMENTAL_DEV_WEBPACK_CACHE`,
+    command: `develop`,
+    telemetryId: `DevWebackCache`,
+    experimental: false,
+    description: `Enable webpack's persistent caching during development. Speeds up the start of the development server.`,
+    umbrellaIssue: `https://gatsby.dev/cache-clearing-feedback`,
+    testFitness: (): fitnessEnum => true,
+  },
   {
     name: `PRESERVE_FILE_DOWNLOAD_CACHE`,
     env: `GATSBY_EXPERIMENTAL_PRESERVE_FILE_DOWNLOAD_CACHE`,
diff --git a/packages/gatsby/src/utils/webpack.config.js b/packages/gatsby/src/utils/webpack.config.js
index 876a04b0d8297..1611d4801424f 100644
--- a/packages/gatsby/src/utils/webpack.config.js
+++ b/packages/gatsby/src/utils/webpack.config.js
@@ -783,8 +783,10 @@ module.exports = async (
   }
 
   if (
-    process.env.GATSBY_EXPERIMENTAL_PRESERVE_WEBPACK_CACHE &&
-    (stage === `build-javascript` || stage === `build-html`)
+    stage === `build-javascript` ||
+    stage === `build-html` ||
+    (process.env.GATSBY_EXPERIMENTAL_DEV_WEBPACK_CACHE &&
+      (stage === `develop` || stage === `develop-html`))
   ) {
     const cacheLocation = path.join(
       program.directory,