In Ch.2, section "Building container images in Minikube with Ansible", the command to build the image if it's not already built is:
docker build -t {{ image_name }} ../hello-go
This is fine, but I had to double check that I was in the right place, but couldn't find any clear indication of where in the directory tree I should be. This ../hello-go was assuming I was in a directory parallel to hello-go/, and I wasn't. Perhaps it's worth being more explicit?