diff --git a/sentry_sdk/__init__.py b/sentry_sdk/__init__.py
index ab5123ec64..4d40efacce 100644
--- a/sentry_sdk/__init__.py
+++ b/sentry_sdk/__init__.py
@@ -31,6 +31,7 @@
     "set_extra",
     "set_user",
     "set_level",
+    "set_measurement",
 ]
 
 # Initialize the debug support after everything is loaded
diff --git a/sentry_sdk/api.py b/sentry_sdk/api.py
index ffa017cfc1..70352d465d 100644
--- a/sentry_sdk/api.py
+++ b/sentry_sdk/api.py
@@ -16,7 +16,14 @@
     from typing import ContextManager
     from typing import Union
 
-    from sentry_sdk._types import Event, Hint, Breadcrumb, BreadcrumbHint, ExcInfo
+    from sentry_sdk._types import (
+        Event,
+        Hint,
+        Breadcrumb,
+        BreadcrumbHint,
+        ExcInfo,
+        MeasurementUnit,
+    )
     from sentry_sdk.tracing import Span, Transaction
 
     T = TypeVar("T")
@@ -45,6 +52,7 @@ def overload(x):
     "set_extra",
     "set_user",
     "set_level",
+    "set_measurement",
 ]
 
 
@@ -213,3 +221,10 @@ def start_transaction(
 ):
     # type: (...) -> Union[Transaction, NoOpSpan]
     return Hub.current.start_transaction(transaction, **kwargs)
+
+
+def set_measurement(name, value, unit=""):
+    # type: (str, float, MeasurementUnit) -> None
+    transaction = Hub.current.scope.transaction
+    if transaction is not None:
+        transaction.set_measurement(name, value, unit)
diff --git a/sentry_sdk/consts.py b/sentry_sdk/consts.py
index 29b40677aa..2d2b28b9ee 100644
--- a/sentry_sdk/consts.py
+++ b/sentry_sdk/consts.py
@@ -33,7 +33,6 @@
             "max_spans": Optional[int],
             "record_sql_params": Optional[bool],
             "smart_transaction_trimming": Optional[bool],
-            "custom_measurements": Optional[bool],
             "profiles_sample_rate": Optional[float],
             "profiler_mode": Optional[str],
         },
diff --git a/sentry_sdk/tracing.py b/sentry_sdk/tracing.py
index e0372bf390..4dbc373aa8 100644
--- a/sentry_sdk/tracing.py
+++ b/sentry_sdk/tracing.py
@@ -632,19 +632,12 @@ def finish(self, hub=None, end_timestamp=None):
             contexts.update({"profile": self._profile.get_profile_context()})
             self._profile = None
 
-        if has_custom_measurements_enabled():
-            event["measurements"] = self._measurements
+        event["measurements"] = self._measurements
 
         return hub.capture_event(event)
 
     def set_measurement(self, name, value, unit=""):
         # type: (str, float, MeasurementUnit) -> None
-        if not has_custom_measurements_enabled():
-            logger.debug(
-                "[Tracing] Experimental custom_measurements feature is disabled"
-            )
-            return
-
         self._measurements[name] = {"value": value, "unit": unit}
 
     def set_context(self, key, value):
@@ -819,5 +812,4 @@ def finish(self, hub=None, end_timestamp=None):
     has_tracing_enabled,
     is_valid_sample_rate,
     maybe_create_breadcrumbs_from_span,
-    has_custom_measurements_enabled,
 )
diff --git a/sentry_sdk/tracing_utils.py b/sentry_sdk/tracing_utils.py
index ef461b0e08..9aec355df2 100644
--- a/sentry_sdk/tracing_utils.py
+++ b/sentry_sdk/tracing_utils.py
@@ -243,13 +243,6 @@ def _format_sql(cursor, sql):
     return real_sql or to_string(sql)
 
 
-def has_custom_measurements_enabled():
-    # type: () -> bool
-    client = sentry_sdk.Hub.current.client
-    options = client and client.options
-    return bool(options and options["_experiments"].get("custom_measurements"))
-
-
 class Baggage(object):
     __slots__ = ("sentry_items", "third_party_items", "mutable")
 
diff --git a/tests/tracing/test_misc.py b/tests/tracing/test_misc.py
index 3200c48a16..d67643fec6 100644
--- a/tests/tracing/test_misc.py
+++ b/tests/tracing/test_misc.py
@@ -4,7 +4,7 @@
 import os
 
 import sentry_sdk
-from sentry_sdk import Hub, start_span, start_transaction
+from sentry_sdk import Hub, start_span, start_transaction, set_measurement
 from sentry_sdk.tracing import Span, Transaction
 
 try:
@@ -232,7 +232,7 @@ def test_circular_references(monkeypatch, sentry_init, request):
 
 
 def test_set_meaurement(sentry_init, capture_events):
-    sentry_init(traces_sample_rate=1.0, _experiments={"custom_measurements": True})
+    sentry_init(traces_sample_rate=1.0)
 
     events = capture_events()
 
@@ -257,3 +257,17 @@ def test_set_meaurement(sentry_init, capture_events):
     assert event["measurements"]["metric.bar"] == {"value": 456, "unit": "second"}
     assert event["measurements"]["metric.baz"] == {"value": 420.69, "unit": "custom"}
     assert event["measurements"]["metric.foobar"] == {"value": 17.99, "unit": "percent"}
+
+
+def test_set_meaurement_public_api(sentry_init, capture_events):
+    sentry_init(traces_sample_rate=1.0)
+
+    events = capture_events()
+
+    with start_transaction(name="measuring stuff"):
+        set_measurement("metric.foo", 123)
+        set_measurement("metric.bar", 456, unit="second")
+
+    (event,) = events
+    assert event["measurements"]["metric.foo"] == {"value": 123, "unit": ""}
+    assert event["measurements"]["metric.bar"] == {"value": 456, "unit": "second"}