diff --git a/src/sentry/ingest/transaction_clusterer/datasource/redis.py b/src/sentry/ingest/transaction_clusterer/datasource/redis.py
index 3f146f9a09001d..542a86edca13cc 100644
--- a/src/sentry/ingest/transaction_clusterer/datasource/redis.py
+++ b/src/sentry/ingest/transaction_clusterer/datasource/redis.py
@@ -1,9 +1,10 @@
 """Write transactions into redis sets"""
 
 import logging
-from collections.abc import Callable, Iterator, Mapping
+from collections.abc import Callable, Iterator, Mapping, Sequence
 from typing import Any
 
+import orjson
 import sentry_sdk
 from django.conf import settings
 from rediscluster import RedisCluster
@@ -133,6 +134,12 @@ def record_segment_name(project: Project, segment_span: CompatibleSpan) -> None:
             project,
             segment_name,
         )
+        if in_random_rollout("txnames.bump-lifetime-sample-rate"):
+            safe_execute(
+                _bump_rule_lifetime_for_segment,
+                project,
+                segment_span,
+            )
 
 
 def _should_store_transaction_name(event_data: Mapping[str, Any]) -> str | None:
@@ -181,9 +188,22 @@ def _should_store_segment_name_inner(
 
 
 def _bump_rule_lifetime(project: Project, event_data: Mapping[str, Any]) -> None:
+    applied_rules = event_data.get("_meta", {}).get("transaction", {}).get("", {}).get("rem", {})
+    _bump_rule_lifetime_inner(project, applied_rules)
+
+
+def _bump_rule_lifetime_for_segment(project: Project, segment_span: CompatibleSpan) -> None:
+    meta_str: str = attribute_value(
+        segment_span, f"sentry._meta.fields.attributes.{ATTRIBUTE_NAMES.SENTRY_SEGMENT_NAME}"
+    )
+    meta = orjson.loads(meta_str)
+    applied_rules = meta.get("meta", {}).get("", {}).get("rem", [])
+    _bump_rule_lifetime_inner(project, applied_rules)
+
+
+def _bump_rule_lifetime_inner(project: Project, applied_rules: Sequence):
     from sentry.ingest.transaction_clusterer import rules as clusterer_rules
 
-    applied_rules = event_data.get("_meta", {}).get("transaction", {}).get("", {}).get("rem", {})
     if not applied_rules:
         return
 
diff --git a/tests/sentry/ingest/test_transaction_clusterer.py b/tests/sentry/ingest/test_transaction_clusterer.py
index df26b28472ebb1..bc341ec1bf6831 100644
--- a/tests/sentry/ingest/test_transaction_clusterer.py
+++ b/tests/sentry/ingest/test_transaction_clusterer.py
@@ -1,5 +1,6 @@
 from unittest import mock
 
+import orjson
 import pytest
 from sentry_conventions.attributes import ATTRIBUTE_NAMES
 
@@ -554,6 +555,66 @@ def test_transaction_clusterer_bumps_rules(_, default_organization) -> None:
         assert get_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 2}
 
 
+@mock.patch("sentry.ingest.transaction_clusterer.datasource.redis.MAX_SET_SIZE", 10)
+@mock.patch("sentry.ingest.transaction_clusterer.tasks.MERGE_THRESHOLD", 5)
+@mock.patch(
+    "sentry.ingest.transaction_clusterer.tasks.cluster_projects.delay",
+    wraps=cluster_projects,  # call immediately
+)
+@django_db_all
+def test_segment_clusterer_bumps_rules(_, default_organization) -> None:
+    project1 = Project(id=123, name="project1", organization_id=default_organization.id)
+    project1.save()
+
+    with override_options({"txnames.bump-lifetime-sample-rate": 1.0}):
+        for i in range(10):
+            _record_sample(
+                ClustererNamespace.TRANSACTIONS, project1, f"/user/tx-{project1.name}-{i}/settings"
+            )
+
+        with mock.patch("sentry.ingest.transaction_clusterer.rules._now", lambda: 1):
+            spawn_clusterers()
+
+        assert get_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 1}
+
+        with mock.patch("sentry.ingest.transaction_clusterer.rules._now", lambda: 2):
+            record_segment_name(
+                project1,
+                {
+                    "name": "/user/*/settings",
+                    "attributes": {
+                        ATTRIBUTE_NAMES.SENTRY_SPAN_SOURCE: {
+                            "type": "string",
+                            "value": "sanitized",
+                        },
+                        f"sentry._meta.fields.attributes.{ATTRIBUTE_NAMES.SENTRY_SEGMENT_NAME}": {
+                            "type": "string",
+                            "value": orjson.dumps(
+                                {
+                                    "meta": {
+                                        "": {
+                                            "rem": [["int", "s", 0, 0], ["/user/*/**", "s"]],
+                                            "val": "/user/tx-project1-pi/settings",
+                                        }
+                                    }
+                                }
+                            ).decode(),
+                        },
+                    },
+                },  # type: ignore[typeddict-item]
+            )
+
+        # _get_rules fetches from project options, which arent updated yet.
+        assert get_redis_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 2}
+        assert get_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 1}
+        # Update rules to update the project option storage.
+        with mock.patch("sentry.ingest.transaction_clusterer.rules._now", lambda: 3):
+            assert 0 == update_rules(ClustererNamespace.TRANSACTIONS, project1, [])
+        # After project options are updated, the last_seen should also be updated.
+        assert get_redis_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 2}
+        assert get_rules(ClustererNamespace.TRANSACTIONS, project1) == {"/user/*/**": 2}
+
+
 @mock.patch("sentry.ingest.transaction_clusterer.datasource.redis.MAX_SET_SIZE", 3)
 @mock.patch("sentry.ingest.transaction_clusterer.tasks.MERGE_THRESHOLD", 2)
 @mock.patch(