diff --git a/src/sentry/features/temporary.py b/src/sentry/features/temporary.py
index 636a68ad43de96..32294ceb15bce3 100644
--- a/src/sentry/features/temporary.py
+++ b/src/sentry/features/temporary.py
@@ -727,6 +727,8 @@ def register_temporary_features(manager: FeatureManager) -> None:
     manager.add("projects:trace-attachment-processing", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
     # Enable Triage signals V0 for AI powered issue classification in sentry
     manager.add("projects:triage-signals-v0", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
+    # Enable the new Replay pipeline in Relay.
+    manager.add("organizations:new-replay-processing", OrganizationFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
 
     manager.add("projects:project-detail-apple-app-hang-rate", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
     # fmt: on
diff --git a/src/sentry/relay/config/__init__.py b/src/sentry/relay/config/__init__.py
index 521ff465c4d2a5..b0acc0f9abf843 100644
--- a/src/sentry/relay/config/__init__.py
+++ b/src/sentry/relay/config/__init__.py
@@ -78,6 +78,7 @@
     "projects:span-v2-attachment-processing",
     "projects:trace-attachment-processing",
     "organizations:span-v2-otlp-processing",
+    "organizations:new-replay-processing",
 ]
 
 EXTRACT_METRICS_VERSION = 1