diff --git a/sentry/client/handlers.py b/sentry/client/handlers.py
index 6b2623942896e1..e936bbaeae38a3 100644
--- a/sentry/client/handlers.py
+++ b/sentry/client/handlers.py
@@ -15,6 +15,7 @@ def emit(self, record):
             print >> sys.stderr, record.message
             return
 
+        self.format(record)
         get_client().create_from_record(record, request=request)
 
 try: