diff --git a/src/sentry/features/temporary.py b/src/sentry/features/temporary.py
index b04b628b6ea0a8..bb495d590cbd57 100644
--- a/src/sentry/features/temporary.py
+++ b/src/sentry/features/temporary.py
@@ -357,6 +357,8 @@ def register_temporary_features(manager: FeatureManager):
     manager.add("organizations:replay-play-from-replay-tab", OrganizationFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=True)
     # Enable version 2 of reprocessing (completely distinct from v1)
     manager.add("organizations:reprocessing-v2", OrganizationFeature, FeatureHandlerStrategy.INTERNAL, api_expose=False)
+    # Enable Sentry's 2024 Rollback feature
+    manager.add("organizations:sentry-rollback-2024", OrganizationFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
     # Enable resolve in upcoming release
     # TODO(steve): Remove when we remove the feature from the UI
     manager.add("organizations:resolve-in-upcoming-release", OrganizationFeature, FeatureHandlerStrategy.OPTIONS, api_expose=True)