diff --git a/static/app/components/nav/config.tsx b/static/app/components/nav/config.tsx
index b0b058936d6881..723f612ead32ba 100644
--- a/static/app/components/nav/config.tsx
+++ b/static/app/components/nav/config.tsx
@@ -52,6 +52,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
     label: t('Insights'),
     icon: <IconGraph />,
     feature: {features: 'insights-entry-points'},
+    analyticsKey: 'insights',
     submenu: [
       {
         label: MODULE_TITLE_HTTP,
@@ -94,6 +95,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
   const perf: NavSidebarItem = {
     label: t('Perf.'),
     to: '/performance/',
+    analyticsKey: 'performance',
     icon: <IconLightning />,
     feature: {
       features: 'performance-view',
@@ -104,6 +106,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
   const perfDomainViews: NavSidebarItem = {
     label: t('Perf.'),
     icon: <IconLightning />,
+    analyticsKey: 'insights-domains',
     feature: {features: ['insights-domain-view', 'performance-view']},
     submenu: [
       {
@@ -130,6 +133,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
       {
         label: t('Issues'),
         icon: <IconIssues />,
+        analyticsKey: 'issues',
         submenu: [
           {
             label: t('All'),
@@ -154,10 +158,16 @@ export function createNavConfig({organization}: {organization: Organization}): N
           {label: t('Feedback'), to: `/${prefix}/feedback/`},
         ],
       },
-      {label: t('Projects'), to: `/${prefix}/projects/`, icon: <IconProject />},
+      {
+        label: t('Projects'),
+        analyticsKey: 'projects',
+        to: `/${prefix}/projects/`,
+        icon: <IconProject />,
+      },
       {
         label: t('Explore'),
         icon: <IconSearch />,
+        analyticsKey: 'explore',
         submenu: [
           {
             label: t('Traces'),
@@ -201,6 +211,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
       ...(hasPerfDomainViews ? [perfDomainViews, perf] : [insights, perf]),
       {
         label: t('Boards'),
+        analyticsKey: 'customizable-dashboards',
         to: '/dashboards/',
         icon: <IconDashboard />,
         feature: {
@@ -209,12 +220,18 @@ export function createNavConfig({organization}: {organization: Organization}): N
           requireAll: false,
         },
       },
-      {label: t('Alerts'), to: `/${prefix}/alerts/rules/`, icon: <IconSiren />},
+      {
+        label: t('Alerts'),
+        analyticsKey: 'alerts',
+        to: `/${prefix}/alerts/rules/`,
+        icon: <IconSiren />,
+      },
     ],
     footer: [
       {
         label: t('Help'),
         icon: <IconQuestion />,
+        analyticsKey: 'help',
         dropdown: [
           {
             key: 'search',
@@ -242,6 +259,7 @@ export function createNavConfig({organization}: {organization: Organization}): N
       },
       {
         label: t('Settings'),
+        analyticsKey: 'settings',
         to: `/settings/${organization.slug}/`,
         icon: <IconSettings />,
       },
diff --git a/static/app/components/nav/index.spec.tsx b/static/app/components/nav/index.spec.tsx
index 0ca7e1efb43bde..a94c20f1747c0c 100644
--- a/static/app/components/nav/index.spec.tsx
+++ b/static/app/components/nav/index.spec.tsx
@@ -2,7 +2,13 @@ import {LocationFixture} from 'sentry-fixture/locationFixture';
 import {OrganizationFixture} from 'sentry-fixture/organization';
 import {RouterFixture} from 'sentry-fixture/routerFixture';
 
-import {getAllByRole, render, screen} from 'sentry-test/reactTestingLibrary';
+import {trackAnalytics} from 'sentry/utils/analytics';
+
+jest.mock('sentry/utils/analytics', () => ({
+  trackAnalytics: jest.fn(),
+}));
+
+import {getAllByRole, render, screen, userEvent} from 'sentry-test/reactTestingLibrary';
 
 import Nav from 'sentry/components/nav';
 
@@ -165,4 +171,26 @@ describe('Nav', function () {
       });
     });
   });
+
+  describe('analytics', function () {
+    beforeEach(() => {
+      render(<Nav />, {
+        router: RouterFixture({
+          location: LocationFixture({pathname: '/organizations/org-slug/traces/'}),
+        }),
+        organization: OrganizationFixture({features: ALL_AVAILABLE_FEATURES}),
+      });
+    });
+
+    it('tracks primary sidebar item', async function () {
+      const issues = screen.getByRole('link', {name: 'Issues'});
+      await userEvent.click(issues);
+      expect(trackAnalytics).toHaveBeenCalledWith(
+        'growth.clicked_sidebar',
+        expect.objectContaining({
+          item: 'issues',
+        })
+      );
+    });
+  });
 });
diff --git a/static/app/components/nav/sidebar.tsx b/static/app/components/nav/sidebar.tsx
index f2f47ec04d4877..2911ca134206ce 100644
--- a/static/app/components/nav/sidebar.tsx
+++ b/static/app/components/nav/sidebar.tsx
@@ -1,4 +1,5 @@
-import {Fragment} from 'react';
+import type {MouseEventHandler} from 'react';
+import {Fragment, useCallback} from 'react';
 import styled from '@emotion/styled';
 
 import Feature from 'sentry/components/acl/feature';
@@ -18,8 +19,10 @@ import {
 } from 'sentry/components/nav/utils';
 import SidebarDropdown from 'sentry/components/sidebar/sidebarDropdown';
 import {space} from 'sentry/styles/space';
+import {trackAnalytics} from 'sentry/utils/analytics';
 import theme from 'sentry/utils/theme';
 import {useLocation} from 'sentry/utils/useLocation';
+import useOrganization from 'sentry/utils/useOrganization';
 
 function Sidebar() {
   return (
@@ -93,19 +96,28 @@ const SidebarItemList = styled('ul')`
 
 interface SidebarItemProps {
   item: NavSidebarItem;
+  children?: React.ReactNode;
+  onClick?: MouseEventHandler<HTMLElement>;
 }
 
 function SidebarItem({item}: SidebarItemProps) {
   const to = resolveNavItemTo(item);
   const SidebarChild = to ? SidebarLink : SidebarMenu;
+  const organization = useOrganization();
 
   const FeatureGuard = item.feature ? Feature : Fragment;
   const featureGuardProps: any = item.feature ?? {};
 
+  const recordAnalytics = useCallback(
+    () =>
+      trackAnalytics('growth.clicked_sidebar', {item: item.analyticsKey, organization}),
+    [organization, item.analyticsKey]
+  );
+
   return (
     <FeatureGuard {...featureGuardProps}>
       <SidebarItemWrapper>
-        <SidebarChild item={item} key={item.label}>
+        <SidebarChild item={item} key={item.label} onClick={recordAnalytics}>
           {item.icon}
           <span>{item.label}</span>
         </SidebarChild>
@@ -127,7 +139,7 @@ const NavButton = styled('button')`
   ${linkStyles}
 `;
 
-function SidebarLink({children, item}: SidebarItemProps & {children: React.ReactNode}) {
+function SidebarLink({children, item, onClick}: SidebarItemProps) {
   const location = useLocation();
   const isActive = isNavItemActive(item, location);
   const isSubmenuActive = isSubmenuItemActive(item, location);
@@ -142,6 +154,7 @@ function SidebarLink({children, item}: SidebarItemProps & {children: React.React
   return (
     <NavLink
       {...linkProps}
+      onClick={onClick}
       className={isActive || isSubmenuActive ? 'active' : undefined}
       aria-current={isActive ? 'page' : undefined}
     >
@@ -151,7 +164,7 @@ function SidebarLink({children, item}: SidebarItemProps & {children: React.React
   );
 }
 
-function SidebarMenu({item, children}: SidebarItemProps & {children: React.ReactNode}) {
+function SidebarMenu({item, children, onClick}: SidebarItemProps) {
   if (!item.dropdown) {
     throw new Error(
       `Nav item "${item.label}" must have either a \`dropdown\` or \`to\` value!`
@@ -162,7 +175,13 @@ function SidebarMenu({item, children}: SidebarItemProps & {children: React.React
       position="right-end"
       trigger={(props, isOpen) => {
         return (
-          <NavButton {...props}>
+          <NavButton
+            {...props}
+            onClick={event => {
+              onClick?.(event);
+              props.onClick?.(event);
+            }}
+          >
             <InteractionStateLayer hasSelectedBackground={isOpen} />
             {children}
           </NavButton>
diff --git a/static/app/components/nav/utils.tsx b/static/app/components/nav/utils.tsx
index 98193be8222d9f..498162e743828d 100644
--- a/static/app/components/nav/utils.tsx
+++ b/static/app/components/nav/utils.tsx
@@ -33,6 +33,10 @@ export interface NavItemLayout<Item extends NavSidebarItem | NavSubmenuItem> {
  * SidebarItem is a top-level NavItem which is always displayed in the app sidebar
  */
 export interface NavSidebarItem extends NavItem {
+  /**
+   * A unique identifier string, used as a key for analytics
+   */
+  analyticsKey: string;
   /**
    * The icon to render in the sidebar
    */