diff --git a/static/app/views/automations/detail.tsx b/static/app/views/automations/detail.tsx
index 4a72a11a596a48..f17317e32dbc11 100644
--- a/static/app/views/automations/detail.tsx
+++ b/static/app/views/automations/detail.tsx
@@ -18,7 +18,6 @@ import SentryDocumentTitle from 'sentry/components/sentryDocumentTitle';
 import TimeSince from 'sentry/components/timeSince';
 import DetailLayout from 'sentry/components/workflowEngine/layout/detail';
 import Section from 'sentry/components/workflowEngine/ui/section';
-import {useWorkflowEngineFeatureGate} from 'sentry/components/workflowEngine/useWorkflowEngineFeatureGate';
 import {IconEdit} from 'sentry/icons';
 import {t, tct} from 'sentry/locale';
 import type {Automation} from 'sentry/types/workflowEngine/automations';
@@ -196,7 +195,6 @@ function AutomationDetailLoadingStates({automationId}: {automationId: string}) {
 }
 
 export default function AutomationDetail() {
-  useWorkflowEngineFeatureGate({redirect: true});
   const params = useParams<{automationId: string}>();
 
   const {data: automation, isPending} = useAutomationQuery(params.automationId);
diff --git a/static/app/views/automations/edit.tsx b/static/app/views/automations/edit.tsx
index dc49a8d4b28b4a..90e5a87f69225a 100644
--- a/static/app/views/automations/edit.tsx
+++ b/static/app/views/automations/edit.tsx
@@ -14,7 +14,6 @@ import SentryDocumentTitle from 'sentry/components/sentryDocumentTitle';
 import {FullHeightForm} from 'sentry/components/workflowEngine/form/fullHeightForm';
 import {useFormField} from 'sentry/components/workflowEngine/form/useFormField';
 import {StickyFooter} from 'sentry/components/workflowEngine/ui/footer';
-import {useWorkflowEngineFeatureGate} from 'sentry/components/workflowEngine/useWorkflowEngineFeatureGate';
 import {t} from 'sentry/locale';
 import type {Automation, NewAutomation} from 'sentry/types/workflowEngine/automations';
 import {DataConditionGroupLogicType} from 'sentry/types/workflowEngine/dataConditions';
@@ -72,8 +71,6 @@ function AutomationBreadcrumbs({automationId}: {automationId: string}) {
 export default function AutomationEdit() {
   const params = useParams<{automationId: string}>();
 
-  useWorkflowEngineFeatureGate({redirect: true});
-
   const {
     data: automation,
     isPending,
diff --git a/static/app/views/automations/list.tsx b/static/app/views/automations/list.tsx
index 0006d4320fc015..e34f05915c6afe 100644
--- a/static/app/views/automations/list.tsx
+++ b/static/app/views/automations/list.tsx
@@ -6,7 +6,6 @@ import {ProjectPageFilter} from 'sentry/components/organizations/projectPageFilt
 import Pagination from 'sentry/components/pagination';
 import SentryDocumentTitle from 'sentry/components/sentryDocumentTitle';
 import ListLayout from 'sentry/components/workflowEngine/layout/list';
-import {useWorkflowEngineFeatureGate} from 'sentry/components/workflowEngine/useWorkflowEngineFeatureGate';
 import {IconAdd} from 'sentry/icons';
 import {t} from 'sentry/locale';
 import parseLinkHeader from 'sentry/utils/parseLinkHeader';
@@ -25,8 +24,6 @@ import {useAutomationsQuery} from 'sentry/views/automations/hooks';
 import {makeAutomationCreatePathname} from 'sentry/views/automations/pathnames';
 
 export default function AutomationsList() {
-  useWorkflowEngineFeatureGate({redirect: true});
-
   const location = useLocation();
   const navigate = useNavigate();
   const {selection, isReady} = usePageFilters();
diff --git a/static/app/views/automations/new.tsx b/static/app/views/automations/new.tsx
index b96019d29dd228..ae4ab9b26239be 100644
--- a/static/app/views/automations/new.tsx
+++ b/static/app/views/automations/new.tsx
@@ -12,7 +12,6 @@ import SentryDocumentTitle from 'sentry/components/sentryDocumentTitle';
 import {FullHeightForm} from 'sentry/components/workflowEngine/form/fullHeightForm';
 import {useFormField} from 'sentry/components/workflowEngine/form/useFormField';
 import {StickyFooter} from 'sentry/components/workflowEngine/ui/footer';
-import {useWorkflowEngineFeatureGate} from 'sentry/components/workflowEngine/useWorkflowEngineFeatureGate';
 import {t} from 'sentry/locale';
 import {useLocation} from 'sentry/utils/useLocation';
 import {useNavigate} from 'sentry/utils/useNavigate';
@@ -71,7 +70,6 @@ export default function AutomationNewSettings() {
   const navigate = useNavigate();
   const location = useLocation();
   const organization = useOrganization();
-  useWorkflowEngineFeatureGate({redirect: true});
   const model = useMemo(() => new FormModel(), []);
   const {state, actions} = useAutomationBuilderReducer();
   const theme = useTheme();
diff --git a/static/app/views/automations/routes.tsx b/static/app/views/automations/routes.tsx
index 97a348517fb5b3..dd00005eebb0b4 100644
--- a/static/app/views/automations/routes.tsx
+++ b/static/app/views/automations/routes.tsx
@@ -1,15 +1,24 @@
+import Redirect from 'sentry/components/redirect';
 import {makeLazyloadComponent as make} from 'sentry/makeLazyloadComponent';
 import type {SentryRouteObject} from 'sentry/router/types';
+import useOrganization from 'sentry/utils/useOrganization';
+import {useUser} from 'sentry/utils/useUser';
+import {makeAlertsPathname} from 'sentry/views/alerts/pathnames';
 
 export const automationRoutes: SentryRouteObject = {
   path: 'alerts/',
   children: [
     {
-      index: true,
-      component: make(() => import('sentry/views/automations/list')),
+      component: RedirectToRuleList,
+      deprecatedRouteProps: true,
+      children: [
+        {index: true, component: make(() => import('sentry/views/automations/list'))},
+      ],
     },
     {
       path: 'new',
+      component: RedirectToNewRule,
+      deprecatedRouteProps: true,
       children: [
         {
           index: true,
@@ -19,6 +28,8 @@ export const automationRoutes: SentryRouteObject = {
     },
     {
       path: ':automationId/',
+      component: RedirectToRuleList,
+      deprecatedRouteProps: true,
       children: [
         {
           index: true,
@@ -32,3 +43,45 @@ export const automationRoutes: SentryRouteObject = {
     },
   ],
 };
+
+function RedirectToRuleList({children}: {children: React.ReactNode}) {
+  const user = useUser();
+  const organization = useOrganization();
+
+  const shouldRedirect =
+    !user.isStaff && !organization.features.includes('workflow-engine-ui');
+
+  if (shouldRedirect) {
+    return (
+      <Redirect
+        to={makeAlertsPathname({
+          path: '/rules/',
+          organization,
+        })}
+      />
+    );
+  }
+
+  return children;
+}
+
+function RedirectToNewRule({children}: {children: React.ReactNode}) {
+  const user = useUser();
+  const organization = useOrganization();
+
+  const shouldRedirect =
+    !user.isStaff && !organization.features.includes('workflow-engine-ui');
+
+  if (shouldRedirect) {
+    return (
+      <Redirect
+        to={makeAlertsPathname({
+          path: '/new/',
+          organization,
+        })}
+      />
+    );
+  }
+
+  return children;
+}