diff --git a/static/app/components/searchQueryBuilder/index.spec.tsx b/static/app/components/searchQueryBuilder/index.spec.tsx
index 00a595d7999368..b4a7c658906e1a 100644
--- a/static/app/components/searchQueryBuilder/index.spec.tsx
+++ b/static/app/components/searchQueryBuilder/index.spec.tsx
@@ -4045,6 +4045,54 @@ describe('SearchQueryBuilder', () => {
         screen.getByRole('row', {name: 'span.description:"random value"'})
       ).toBeInTheDocument();
     });
+
+    describe('with wildcard operators enabled', () => {
+      it('should replace raw search keys with defined key:contains:value', async () => {
+        render(
+          <SearchQueryBuilder
+            {...defaultProps}
+            initialQuery=""
+            replaceRawSearchKeys={['span.description']}
+          />,
+          {organization: {features: ['search-query-builder-wildcard-operators']}}
+        );
+
+        await userEvent.type(screen.getByRole('textbox'), 'randomValue');
+
+        await userEvent.click(
+          within(screen.getByRole('listbox')).getAllByText('span.description')[0]!
+        );
+
+        expect(
+          screen.getByRole('row', {
+            name: `span.description:${WildcardOperators.CONTAINS}randomValue`,
+          })
+        ).toBeInTheDocument();
+      });
+
+      it('should replace raw search keys with defined key:contains:"value space', async () => {
+        render(
+          <SearchQueryBuilder
+            {...defaultProps}
+            initialQuery=""
+            replaceRawSearchKeys={['span.description']}
+          />,
+          {organization: {features: ['search-query-builder-wildcard-operators']}}
+        );
+
+        await userEvent.type(screen.getByRole('textbox'), 'random value');
+
+        await userEvent.click(
+          within(screen.getByRole('listbox')).getAllByText('span.description')[0]!
+        );
+
+        expect(
+          screen.getByRole('row', {
+            name: `span.description:${WildcardOperators.CONTAINS}"random value"`,
+          })
+        ).toBeInTheDocument();
+      });
+    });
   });
 
   describe('matchKeySuggestions', () => {
diff --git a/static/app/components/searchQueryBuilder/tokens/filterKeyListBox/utils.tsx b/static/app/components/searchQueryBuilder/tokens/filterKeyListBox/utils.tsx
index e1e360f9054947..33c6b2603905b0 100644
--- a/static/app/components/searchQueryBuilder/tokens/filterKeyListBox/utils.tsx
+++ b/static/app/components/searchQueryBuilder/tokens/filterKeyListBox/utils.tsx
@@ -17,7 +17,11 @@ import type {
   FieldDefinitionGetter,
   FilterKeySection,
 } from 'sentry/components/searchQueryBuilder/types';
-import type {Token, TokenResult} from 'sentry/components/searchSyntax/parser';
+import {
+  WildcardOperators,
+  type Token,
+  type TokenResult,
+} from 'sentry/components/searchSyntax/parser';
 import {
   getKeyLabel as getFilterKeyLabel,
   getKeyName,
@@ -164,6 +168,24 @@ export function createRawSearchFilterIsValueItem(
   };
 }
 
+export function createRawSearchFilterContainsValueItem(
+  key: string,
+  value: string
+): RawSearchFilterIsValueItem {
+  const filter = `${key}:${WildcardOperators.CONTAINS}${escapeFilterValue(value)}`;
+
+  return {
+    key: getEscapedKey(`${key}:${WildcardOperators.CONTAINS}${value}`),
+    label: <FormattedQuery query={filter} />,
+    value: filter,
+    textValue: filter,
+    hideCheck: true,
+    showDetailsInOverlay: true,
+    details: null,
+    type: 'raw-search-filter-is-value',
+  };
+}
+
 export function createRecentFilterItem({filter}: {filter: TokenResult<Token.FILTER>}) {
   const key = getKeyName(filter.key);
   return {
diff --git a/static/app/components/searchQueryBuilder/tokens/useSortedFilterKeyItems.tsx b/static/app/components/searchQueryBuilder/tokens/useSortedFilterKeyItems.tsx
index ff1c5254fd07fe..8d12b333164554 100644
--- a/static/app/components/searchQueryBuilder/tokens/useSortedFilterKeyItems.tsx
+++ b/static/app/components/searchQueryBuilder/tokens/useSortedFilterKeyItems.tsx
@@ -10,6 +10,7 @@ import {
   createAskSeerItem,
   createFilterValueItem,
   createItem,
+  createRawSearchFilterContainsValueItem,
   createRawSearchFilterIsValueItem,
   createRawSearchItem,
 } from 'sentry/components/searchQueryBuilder/tokens/filterKeyListBox/utils';
@@ -18,6 +19,7 @@ import type {Tag} from 'sentry/types/group';
 import {defined} from 'sentry/utils';
 import {FieldKey} from 'sentry/utils/fields';
 import {useFuzzySearch} from 'sentry/utils/fuzzySearch';
+import useOrganization from 'sentry/utils/useOrganization';
 
 type FilterKeySearchItem = {
   description: string;
@@ -139,6 +141,10 @@ export function useSortedFilterKeyItems({
     enableAISearch,
   } = useSearchQueryBuilder();
 
+  const hasWildcardOperators = useOrganization().features.includes(
+    'search-query-builder-wildcard-operators'
+  );
+
   const flatKeys = useMemo(() => Object.values(filterKeys), [filterKeys]);
 
   const searchableItems = useMemo<FilterKeySearchItem[]>(() => {
@@ -215,12 +221,17 @@ export function useSortedFilterKeyItems({
         !replaceRawSearchKeys?.length;
 
       const rawSearchFilterIsValueItems =
-        replaceRawSearchKeys?.map(key => {
+        replaceRawSearchKeys?.flatMap(key => {
           const value = inputValue?.includes(' ')
             ? `"${inputValue.replace(/"/g, '')}"`
             : inputValue;
 
-          return createRawSearchFilterIsValueItem(key, value);
+          return [
+            ...(hasWildcardOperators
+              ? [createRawSearchFilterContainsValueItem(key, value)]
+              : []),
+            createRawSearchFilterIsValueItem(key, value),
+          ];
         }) ?? [];
 
       const rawSearchReplacements: KeySectionItem = {
@@ -292,6 +303,7 @@ export function useSortedFilterKeyItems({
     filterValue,
     flatKeys,
     getFieldDefinition,
+    hasWildcardOperators,
     includeSuggestions,
     inputValue,
     matchKeySuggestions,