diff --git a/components/dashboard/src/AppNotifications.tsx b/components/dashboard/src/AppNotifications.tsx
index 528fd89e3ed82d..9eb884538d45c9 100644
--- a/components/dashboard/src/AppNotifications.tsx
+++ b/components/dashboard/src/AppNotifications.tsx
@@ -131,6 +131,61 @@ const INVALID_BILLING_ADDRESS = (stripePortalUrl: string | undefined) => {
     } as Notification;
 };
 
+const GENERAL_NOTIFICATION = (
+    id: string,
+    message: JSX.Element,
+    updateUser: (user: Partial<UserProtocol>) => Promise<User>,
+    eventName: string = "general_notification",
+) => {
+    return {
+        id,
+        type: "info",
+        preventDismiss: true,
+        onClose: async () => {
+            let dismissSuccess = false;
+            try {
+                const updatedUser = await updateUser({
+                    additionalData: {
+                        profile: {
+                            coachmarksDismissals: {
+                                [id]: new Date().toISOString(),
+                            },
+                        },
+                    },
+                });
+                dismissSuccess = !!updatedUser;
+            } catch (err) {
+                dismissSuccess = false;
+            } finally {
+                trackEvent("coachmark_dismissed", {
+                    name: eventName,
+                    success: dismissSuccess,
+                });
+            }
+        },
+        message,
+    } as Notification;
+};
+
+const AWS_REINVENT_NOTIFICATION = (updateUser: (user: Partial<UserProtocol>) => Promise<User>) => {
+    return GENERAL_NOTIFICATION(
+        "aws_reinvent_2024",
+        <span className="text-md">
+            <b>See you at re:Invent!</b> Book a demo with us, and join our developer productivity leaders roundtable (limited tickets) |{" "}
+            <a
+                className="text-kumquat-ripe font-bold"
+                href="https://www.gitpod.io/aws-reinvent-24"
+                target="_blank"
+                rel="noreferrer"
+            >
+                Learn more
+            </a>
+        </span>,
+        updateUser,
+        "aws_reinvent_notification",
+    );
+};
+
 export function AppNotifications() {
     const [topNotification, setTopNotification] = useState<Notification | undefined>(undefined);
     const { user, loading } = useUserLoader();
@@ -163,6 +218,10 @@ export function AppNotifications() {
                 if (isGitpodIo() && !user?.profile?.coachmarksDismissals[GITPOD_FLEX_INTRODUCTION_COACHMARK_KEY]) {
                     notifications.push(GITPOD_FLEX_INTRODUCTION((u: Partial<UserProtocol>) => mutateAsync(u)));
                 }
+
+                if (isGitpodIo() && !user?.profile?.coachmarksDismissals["aws_reinvent_2024"]) {
+                    notifications.push(AWS_REINVENT_NOTIFICATION((u: Partial<UserProtocol>) => mutateAsync(u)));
+                }
             }
 
             if (!ignore) {