Rename the language to something that's not a homophone of "Ruby." #79
As an American, if I read, "rooby," I read it such that it sounds exactly like "ruby."
I imagine a verbal conversation to go something like:
Bob: Hey I found this new language called "Rooby."
If you renamed it to "goby" you'd get all the cleverness of a portmanteau and a built-in mascot.