This makes it clear which package is being tested as the test output is printed.
For example, at the end of
=== RUN TestFoo
--- PASS: TestFoo (0.00s)
PASS
ok example.com/foo 0.138s
=== RUN TestBar
which package are we in? We don't know from the output. For large projects, where there are too many packages to memorize, especially their lexicographic order, this is valuable when you spot output you immediately want to investigate, but it takes a long time for the full package testing to finish, at which point the actual package path is printed out.
So, it would instead be something like
=== RUN example.com/foo
=== RUN TestFoo
--- PASS: TestFoo (0.00s)
--- PASS: example.com/foo 0.138s
=== RUN example.com/bar
=== RUN TestBar