diff --git a/gulp-tasks/test.js b/gulp-tasks/test.js
index 4caeb11bfc0..8ae29a5d36b 100644
--- a/gulp-tasks/test.js
+++ b/gulp-tasks/test.js
@@ -215,7 +215,7 @@ function parseJSON(filename, contents) {
   try {
     return JSON.parse(contents);
   } catch (ex) {
-    let msg = `Unable to parse JSON: ${ex.message}`;
+    const msg = `Unable to parse JSON: ${ex.message}`;
     logError(filename, null, msg, ex);
   }
   return null;
@@ -573,6 +573,7 @@ gulp.task('test', ['test:travis-init'], function() {
     gutil.log(' ', chalk.cyan('--ignorePermissions'), 'Skips permission check');
     gutil.log(' ', chalk.cyan('--ignoreLastUpdated'), 'Skips wf_updated_on');
     gutil.log(' ', chalk.cyan('--ignoreCommentWidget'), 'Skips comment widget');
+    gutil.log(' ', chalk.cyan('--ignoreHelpfulWidget'), 'Skips helpful widget');
     gutil.log(' ', chalk.cyan('--ignoreTemplateTags'),
       'Skips template tag check ({{)');
     gutil.log(' ', chalk.cyan('--ignoreMissingFeedWidget'),
@@ -591,6 +592,7 @@ gulp.task('test', ['test:travis-init'], function() {
     global.WF.options.ignoreLastUpdated = true;
     global.WF.options.ignoreTemplateTags = true;
     global.WF.options.ignoreCommentWidget = true;
+    global.WF.options.ignoreHelpfulWidget = true;
     global.WF.options.ignoreMissingFeedWidget = true;
     global.WF.options.hideIgnored = true;
     global.WF.options.skipTypos = true;
@@ -607,13 +609,13 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Test master
   if (global.WF.options.testMaster) {
-    let msg = `${chalk.cyan('--testMaster')} was used.`;
+    const msg = `${chalk.cyan('--testMaster')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
   }
 
   // Test all files
   if (global.WF.options.testAll) {
-    let msg = `${chalk.cyan('--testAll')} was used.`;
+    const msg = `${chalk.cyan('--testAll')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
   }
 
@@ -625,7 +627,7 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Supress ESLinter
   if (global.WF.options.ignoreESLint) {
-    let msg = `${chalk.cyan('--ignoreESLint')} was used.`;
+    const msg = `${chalk.cyan('--ignoreESLint')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
   } else {
     esLintConfig = parseJSON(ESLINT_RC_FILE, readFile(ESLINT_RC_FILE));
@@ -633,7 +635,7 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Supress wf_blink_components warnings
   if (global.WF.options.ignoreBlink) {
-    let msg = `${chalk.cyan('--ignoreBlink')} was used.`;
+    const msg = `${chalk.cyan('--ignoreBlink')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
   } else {
     opts.blinkComponents = parseJSON(BLINK_COMPONENTS_FILE,
@@ -642,21 +644,21 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Supress max line length warnings
   if (global.WF.options.ignoreMaxLen) {
-    let msg = `${chalk.cyan('--ignoreMaxLen')} was used.`;
+    const msg = `${chalk.cyan('--ignoreMaxLen')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.enforceLineLengths = false;
   }
 
   // Supress markdown script warnings
   if (global.WF.options.ignoreScript) {
-    let msg = `${chalk.cyan('--ignoreScript')} was used.`;
+    const msg = `${chalk.cyan('--ignoreScript')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.ignoreScriptTags = true;
   }
 
   // Supress file size warnings
   if (global.WF.options.ignoreFileSize) {
-    let msg = `${chalk.cyan('--ignoreFileSize')} was used.`;
+    const msg = `${chalk.cyan('--ignoreFileSize')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.ignoreFileSize = true;
   }
@@ -671,11 +673,18 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Supress missing comment widget warnings
   if (global.WF.options.ignoreCommentWidget) {
-    let msg = `${chalk.cyan('--ignoreCommentWidget')} was used.`;
+    const msg = `${chalk.cyan('--ignoreCommentWidget')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.ignoreMissingCommentWidget = true;
   }
 
+  // Supress missing helpful widget warnings
+  if (global.WF.options.ignoreHelpfulWidget) {
+    const msg = `${chalk.cyan('--ignoreHelpfulWidget')} was used.`;
+    gutil.log(chalk.bold.blue(' Option:'), msg);
+    opts.ignoreMissingHelpfulWidget = true;
+  }
+
   // Supress missing feed widget checks
   if (global.WF.options.ignoreMissingFeedWidget) {
     const msg = `${chalk.cyan('--ignoreMissingFeedWidget')} was used.`;
@@ -685,21 +694,21 @@ gulp.task('test', ['test:travis-init'], function() {
 
   // Supress last updated warnings
   if (global.WF.options.ignoreLastUpdated) {
-    let msg = `${chalk.cyan('--ignoreLastUpdated')} was used.`;
+    const msg = `${chalk.cyan('--ignoreLastUpdated')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.lastUpdateMaxDays = false;
   }
 
   // Supress template tag ({{}}) checks
   if (global.WF.options.ignoreTemplateTags) {
-    let msg = `${chalk.cyan('--ignoreTemplateTags')} was used.`;
+    const msg = `${chalk.cyan('--ignoreTemplateTags')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.ignoreTemplateTags = true;
   }
 
   // Hide ignored file warning
   if (global.WF.options.hideIgnored) {
-    let msg = `${chalk.cyan('--hideIgnored')} was used.`;
+    const msg = `${chalk.cyan('--hideIgnored')} was used.`;
     gutil.log(chalk.bold.blue(' Option:'), msg);
     opts.hideIgnored = true;
   }
@@ -735,7 +744,7 @@ gulp.task('test', ['test:travis-init'], function() {
       }));
     })
     .catch(function(ex) {
-      let msg = `A critical gulp task exception occurred: ${ex.message}`;
+      const msg = `A critical gulp task exception occurred: ${ex.message}`;
       logError('gulp-tasks/test.js', null, msg, ex);
     })
     .then(printSummary)
diff --git a/gulp-tasks/tests/validateContent.js b/gulp-tasks/tests/validateContent.js
index ee040723db0..56dc2044bce 100644
--- a/gulp-tasks/tests/validateContent.js
+++ b/gulp-tasks/tests/validateContent.js
@@ -259,6 +259,21 @@ function test(filename, contents, options) {
     });
   }
 
+  // Warn on missing "was this page helpful?" widget
+  if (!options.ignoreHelpfulWidget) {
+    const reHelpful = /^{%\s?include "web\/_shared\/helpful\.html"\s?%}/m;
+    const rePath = /src\/content\/.+?\//;
+    if (rePath.test(filename)) {
+      if (!reHelpful.test(contents)) {
+        const position = {line: getLineNumber(contents, contents.length - 1)};
+        const msg =
+          'Consider adding a "was this page helpful?" widget to your page: ' +
+          'https://developers.google.com/web/resources/widgets#helpful';
+        logWarning(msg, position);
+      }
+    }
+  }
+
   // Warn on missing comment widgets
   if (!options.ignoreMissingCommentWidget) {
     const reComment = /^{%\s?include "comment-widget\.html"\s?%}/m;
diff --git a/src/content/en/resources/images/helpfuldata.png b/src/content/en/resources/images/helpfuldata.png
new file mode 100644
index 00000000000..33270d40b36
Binary files /dev/null and b/src/content/en/resources/images/helpfuldata.png differ
diff --git a/src/content/en/resources/images/red.png b/src/content/en/resources/images/red.png
new file mode 100644
index 00000000000..c09cea3960d
Binary files /dev/null and b/src/content/en/resources/images/red.png differ
diff --git a/src/content/en/resources/widgets.md b/src/content/en/resources/widgets.md
index 0b66e6c5f89..f237718a693 100644
--- a/src/content/en/resources/widgets.md
+++ b/src/content/en/resources/widgets.md
@@ -2,7 +2,7 @@ project_path: /web/_project.yaml
 book_path: /web/resources/_book.yaml
 description: Widgets you can use to simplify your writing and development
 
-{# wf_updated_on: 2018-02-05 #}
+{# wf_updated_on: 2018-09-25 #}
 {# wf_published_on: 2016-09-13 #}
 {# wf_blink_components: N/A #}
 
@@ -216,52 +216,58 @@ automatically maintain a 16:9 ratio.
 [common-links]: https://github.com/google/WebFundamentals/blob/master/src/content/en/_common-links.md
 
 
-## Inline Feedback {: #inline-feedback }
+## Add the "was this page helpful?" widget to your docs {: #helpful }
 
-Gain more feedback on your doc by asking your readers yes / no questions.
+Note: This widget is intended for the Google Web DevRel team.
 
-### Example
+Want to find out if readers actually find your docs useful? Add the "was this page helpful?"
+widget to your docs.
 
-See [Get Started Debugging JS][inline feedback example] for examples. Each of
-the questions at the bottom of the sections use the Inline Feedback widget.
+![The "was this page helpful?" widget](images/red.png)
 
-[inline feedback example]: /web/tools/chrome-devtools/javascript/
+### Step 1: Add the widget to your page {: #helpful1 }
 
-### Usage
+1. Open your doc in a code editor.
+1. Put the following code at the bottom of your page.
 
-1. Make a directory called `_feedback` near the doc that'll include the feedback.
-2. If you want to include a question before your buttons, then copy
-   `/src/content/en/tools/chrome-devtools/javascript/_feedback/7.html` into
-   your `_feedback` directory. Else, copy `.../1.html`.
-2. Copy `/src/content/en/tools/chrome-devtools/javascript/_feedback/1.html`
-   into your `_feedback` directory.
-3. Modify all of the variables to suit your question. All variables except
-   `question` are required.
-4. Include `_feedback/1.html` into your doc, like this:
+     <pre>## Feedback {: #feedback .hide-from-toc }
 
-<pre class="prettyprint">
-&#123;% include "web/path/to/_feedback/1.html" %}
-</pre>
+     \{% include "web/_shared/helpful.html" %\}</pre>
+
+The widget reports your data to Google Analytics as an [event][event]{:.external}.
+The category of the event is `Helpful`. The label is the page's absolute path. The value
+is `0` if the user clicks **No** (the doc was not helpful) or `1` if the user clicks 
+**Yes** (the doc was helpful).
+
+[event]: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
+
+### Step 2: Wait {: #helpful2 }
+
+Once the widget is live on your page, you'll probably need to wait a while before you can derive
+any meaning from the data. The more responses you get, the more confident you can be that the
+data actually represents the sentiment of your users.
+
+### Step 3: Access the data {: #helpful3 }
+
+1. Request access to the **Web Fundamentals** site data on Google Analytics.
+1. Open [Google Analytics](https://analytics.google.com).
+1. Go to Behavior > Events > Overview. 
+1. Under **Events Category** select **Helpful**. If you can't see **Helpful**, click **view full report** and find it there.
+1. For **Primary Dimension** select **Label**.
 
-Path must always start with relative reference to `web/`. This
-is just how the `include` tag works.
+The **Total Events** column represents the total number of times that someone clicked **Yes** or **No**.
+The **Avg. Value** column represents the average sentiment. For example, if 100 people responded, and
+the average value is `0.75`, that means that 75 out of 100 people clicked **Yes** (the page is helpful).
 
-Other stuff:
+!["Was this page helpful?" data in Google Analytics](images/helpfuldata.png)
 
-* The widget is hard-coded (and styled) to expect a success /
-  fail scenario. It won't make sense in other contexts.
-* Can be used more than once on a doc!
-* Doesn't work on Web Fundamentals' local development
-  server, because that server is just an approximation of
-  DevSite's real capabilities. You'll see all of the variables
-  printed on the page.
+### Step 4: Interpret and act on the data {: #helpful4 }
 
-### Viewing data
+* If your page is getting low ratings, take a look at it and think about how you can improve it.
+  Make that change, and then check back after a while to see if your rating improved.
+* If your page is getting high ratings and you think you know why, share this knowledge with the
+  rest of the team. We can conduct experiments to see if this change reproducibly improves page ratings.
 
-Note: only relevant to users who have access to Web Fundamentals'
-analytics data.
+## Feedback {: #feedback .hide-from-toc }
 
-See Google Analytics > Behavior > Events. When the user clicks "fail",
-a value of 0 is sent for this label. When user clicks "success", a value
-of 1 is sent. So, a value of 1 means that users are always clicking your
-"success" button.
+{% include "web/_shared/helpful.html" %}