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README.md

R package amss version 1.0.1

Copyright (C) 2017 Google, Inc. License: Apache 2.0

Disclaimer

This is not an official Google product. For research purposes only.

What is this R package for?

This R package (amss) is an open-source implementation of the Aggregate Marketing System Simulator developed at Google [1].

This package provides object classes, methods, and functions related to simulated aggregate time series marketing data. It provides functionality to generate both simulated data and associated ground truth metrics. Version 1.0 implements the simulation framework presented in [1].

Documentation

See the vignette and the manual in this package (in the subdirectory inst/doc/ in the source package).

References

[1] Zhang, S. and Vaver, J. (2017) Introduction to the Aggregate Marketing System Simulator.