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Business Intelligence Group - Marketing Analysis & Data Science Solution Packages

This is not an official Google product.

Overview

This repository contains multiple notebook solution packages (fastDTW, etc.) for Marketing Analysts and Data Scientists to optimize experimental design and causal inference analysis (geo split, causal impact analysis etc.)

Motivation to develop and open the source code

Some marketing practitioners pay attention to Causal inference in statistics. However, using time series data without parallel trend assumptions does not allow for appropriate analysis. Therefore, the purpose is to enable the implementation and analysis of interventions after classifying time-series data for which parallel trend assumptions can be made.

For contributions, see CONTRIBUTING.md.

Available solution packages:

Note

  • Do not do HARKing(hypothesizing after the results are known)
  • Do not do p-hacking

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