SeaTera helps advertisers manage keywords and exclusions across their accounts by analyzing their search terms. SeaTera collects all search terms above configurable thresholds and checks if these search terms exist as keywords in other ad groups or if they do not exist as keywords at all. Advertisers can use this data in two ways:
- Exclude keywords that drive traffic to the wrong ad group (Exist as keyword in a different ad group than the one that triggered the search term)
- Add new keywords (Search terms that drive traffic but don't exist as keywords in any ad group)
The tool will create a new spreadsheet and populate two seperate sheets:
- Keywords - a list of search terms that drove traffic but do not currently exist as a keyword in any other ad group
- Exclusions - a list of search terms that appear in an ad group even though they exist as keywords in different ad groups (one line per ad group)
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A new GCP project with billing attached
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Create OAuth2 Credentials of type Web and refresh token with scopes "Google Ads API" and "Google Sheets API" (including drive + drive.file). Follow instructions in this video
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Enable Sheets API
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Click the big blue button to deploy:
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Choose your designated GCP project and desired region.
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Once installation is finished you will recieve your tool's URL. Save it.
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If it's your first time using this tool - fill in your credentials in the "Authentication" tab.
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Choose if you want to run the analysis on all accounts under your MCC, or on selected accounts.
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Choose your date range and search term thresholds, and click "RUN"
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A link to a results spreadsheet will be presented once the run is complete
This is not an officially supported Google product.