diff --git a/src/controller.js b/src/controller.js
index 790fe88c..c25b20ee 100644
--- a/src/controller.js
+++ b/src/controller.js
@@ -86,6 +86,7 @@ Controller.IMA_DEFAULTS = {
   adLabel: 'Advertisement',
   adLabelNofN: 'of',
   showControlsForJSAds: true,
+  requestMode: 'onLoad',
 };
 
 /**
diff --git a/src/player-wrapper.js b/src/player-wrapper.js
index 63d2df2c..8faa1073 100644
--- a/src/player-wrapper.js
+++ b/src/player-wrapper.js
@@ -139,6 +139,11 @@ const PlayerWrapper = function(player, adsPluginSettings, controller) {
   this.vjsPlayer.on('readyforpreroll', this.onReadyForPreroll.bind(this));
   this.vjsPlayer.ready(this.onPlayerReady.bind(this));
 
+  if (this.controller.getSettings().requestMode === 'onPlay') {
+      this.vjsPlayer.one('play',
+      this.controller.requestAds.bind(this.controller));
+}
+
   this.vjsPlayer.ads(adsPluginSettings);
 };
 
diff --git a/src/sdk-impl.js b/src/sdk-impl.js
index 839a88a8..45b08fb8 100644
--- a/src/sdk-impl.js
+++ b/src/sdk-impl.js
@@ -553,9 +553,10 @@ SdkImpl.prototype.onPlayerReadyForPreroll = function() {
 SdkImpl.prototype.onPlayerReady = function() {
   this.initAdObjects();
 
-  if (this.controller.getSettings().adTagUrl ||
-      this.controller.getSettings().adsResponse) {
-    this.requestAds();
+  if ((this.controller.getSettings().adTagUrl ||
+      this.controller.getSettings().adsResponse) &&
+      this.controller.getSettings().requestMode === 'onLoad') {
+        this.requestAds();
   }
 };