diff --git a/google-cloud-datastore-bom/pom.xml b/google-cloud-datastore-bom/pom.xml
index 2e1df43a2..389890661 100644
--- a/google-cloud-datastore-bom/pom.xml
+++ b/google-cloud-datastore-bom/pom.xml
@@ -8,7 +8,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>sdk-platform-java-config</artifactId>
-    <version>3.43.0</version>
+    <version>3.44.0</version>
   </parent>
 
   <name>Google Cloud datastore BOM</name>
diff --git a/pom.xml b/pom.xml
index b29ab4b08..ed6fde9cc 100644
--- a/pom.xml
+++ b/pom.xml
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>sdk-platform-java-config</artifactId>
-    <version>3.43.0</version>
+    <version>3.44.0</version>
   </parent>
 
   <developers>