diff --git a/pom.xml b/pom.xml
index 47e52064f9..ccc09ec8c7 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-storage-parent</artifactId>
   <packaging>pom</packaging>
-  <version>1.108.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-storage:current} -->
+  <version>1.109.0</version><!-- {x-version-update:google-cloud-storage:current} -->
   <name>Storage Parent</name>
   <url>https://github.com/googleapis/java-storage</url>
   <description>