diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 2b6f978..d9246dd 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -1,3 +1,3 @@
 {
-  ".": "1.9.1"
+  ".": "1.10.0"
 }
diff --git a/CHANGELOG.md b/CHANGELOG.md
index c8990e1..58be119 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,12 @@
 # Changelog
 
+## [1.10.0](https://github.com/googleapis/python-bigquery-connection/compare/v1.9.1...v1.10.0) (2023-02-27)
+
+
+### Features
+
+* Enable "rest" transport in Python for services supporting numeric enums ([#294](https://github.com/googleapis/python-bigquery-connection/issues/294)) ([e4cbcab](https://github.com/googleapis/python-bigquery-connection/commit/e4cbcabfa70da4e2ab4cc7b11a56831263400940))
+
 ## [1.9.1](https://github.com/googleapis/python-bigquery-connection/compare/v1.9.0...v1.9.1) (2023-01-20)
 
 
diff --git a/google/cloud/bigquery_connection/gapic_version.py b/google/cloud/bigquery_connection/gapic_version.py
index 13f1b4a..7ce1917 100644
--- a/google/cloud/bigquery_connection/gapic_version.py
+++ b/google/cloud/bigquery_connection/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/google/cloud/bigquery_connection_v1/gapic_version.py b/google/cloud/bigquery_connection_v1/gapic_version.py
index 13f1b4a..7ce1917 100644
--- a/google/cloud/bigquery_connection_v1/gapic_version.py
+++ b/google/cloud/bigquery_connection_v1/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/samples/generated_samples/snippet_metadata_google.cloud.bigquery.connection.v1.json b/samples/generated_samples/snippet_metadata_google.cloud.bigquery.connection.v1.json
index 0fde6f0..cfd0434 100644
--- a/samples/generated_samples/snippet_metadata_google.cloud.bigquery.connection.v1.json
+++ b/samples/generated_samples/snippet_metadata_google.cloud.bigquery.connection.v1.json
@@ -8,7 +8,7 @@
     ],
     "language": "PYTHON",
     "name": "google-cloud-bigquery-connection",
-    "version": "0.1.0"
+    "version": "1.10.0"
   },
   "snippets": [
     {