diff --git a/docs/conf.py b/docs/conf.py
index 2fc97bc1d0..a9ca501a8f 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -172,6 +172,9 @@
             "url": "https://docs.cloud.google.com/bigquery/docs/bigquery-dataframes-introduction",
         },
     ],
+    "analytics": {
+        "google_analytics_id": "G-XVSRMCJ37X",
+    },
 }
 
 # Add any paths that contain custom themes here, relative to this directory.