diff --git a/docs/sources/configure/jinja2-templating/index.md b/docs/sources/configure/jinja2-templating/index.md
index 4eb2b0a412..ff97020687 100644
--- a/docs/sources/configure/jinja2-templating/index.md
+++ b/docs/sources/configure/jinja2-templating/index.md
@@ -219,9 +219,10 @@ Built-in functions:
 - `tojson` - dumps a structure to JSON
 - `tojson_pretty` - same as tojson, but prettified
 - `iso8601_to_time` - converts time from iso8601 (`2015-02-17T18:30:20.000Z`) to datetime
-- `datetimeformat` - converts time from datetime to the given format (`%H:%M / %d-%m-%Y` by default)
+- `datetimeformat` - converts datetime to string according to strftime format codes (`%H:%M / %d-%m-%Y` by default)
 - `datetimeformat_as_timezone` - same as `datetimeformat`, with the inclusion of timezone conversion (`UTC` by default)
   - Usage example: `{{ payload.alerts.startsAt | iso8601_to_time | datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z', 'America/Chicago') }}`
+- `datetimeparse` - converts string to datetime according to strftime format codes (`%H:%M / %d-%m-%Y` by default)
 - `regex_replace` - performs a regex find and replace
 - `regex_match` - performs a regex match, returns `True` or `False`
   - Usage example: `{{ payload.ruleName | regex_match(".*") }}`
diff --git a/engine/common/jinja_templater/filters.py b/engine/common/jinja_templater/filters.py
index 3eb98442c5..c8ffc12af0 100644
--- a/engine/common/jinja_templater/filters.py
+++ b/engine/common/jinja_templater/filters.py
@@ -1,11 +1,19 @@
 import base64
 import json
 import re
+from datetime import datetime
 
 from django.utils.dateparse import parse_datetime
 from pytz import timezone
 
 
+def datetimeparse(value, format="%H:%M / %d-%m-%Y"):
+    try:
+        return datetime.strptime(value, format)
+    except (ValueError, AttributeError, TypeError):
+        return None
+
+
 def datetimeformat(value, format="%H:%M / %d-%m-%Y"):
     try:
         return value.strftime(format)
diff --git a/engine/common/jinja_templater/jinja_template_env.py b/engine/common/jinja_templater/jinja_template_env.py
index d9204928ec..f24a0c5517 100644
--- a/engine/common/jinja_templater/jinja_template_env.py
+++ b/engine/common/jinja_templater/jinja_template_env.py
@@ -7,6 +7,7 @@
     b64decode,
     datetimeformat,
     datetimeformat_as_timezone,
+    datetimeparse,
     iso8601_to_time,
     json_dumps,
     parse_json,
@@ -25,6 +26,7 @@ def raise_security_exception(name):
 
 jinja_template_env.filters["datetimeformat"] = datetimeformat
 jinja_template_env.filters["datetimeformat_as_timezone"] = datetimeformat_as_timezone
+jinja_template_env.filters["datetimeparse"] = datetimeparse
 jinja_template_env.filters["iso8601_to_time"] = iso8601_to_time
 jinja_template_env.filters["tojson_pretty"] = to_pretty_json
 jinja_template_env.globals["time"] = timezone.now
diff --git a/engine/common/tests/test_apply_jinja_template.py b/engine/common/tests/test_apply_jinja_template.py
index e127fb7d96..ca947236bb 100644
--- a/engine/common/tests/test_apply_jinja_template.py
+++ b/engine/common/tests/test_apply_jinja_template.py
@@ -1,5 +1,6 @@
 import base64
 import json
+from datetime import datetime
 from unittest.mock import patch
 
 import pytest
@@ -44,6 +45,14 @@ def test_apply_jinja_template_datetimeformat():
         "{{ payload.naive | iso8601_to_time | datetimeformat('%Y-%m-%dT%H:%M:%S%z') }}",
         payload,
     ) == parse_datetime(payload["naive"]).strftime("%Y-%m-%dT%H:%M:%S%z")
+    assert apply_jinja_template(
+        "{{ payload.aware | datetimeparse('%Y-%m-%d %H:%M:%S%z') | datetimeformat('%Y-%m-%dT%H:%M:%S%z') }}",
+        payload,
+    ) == datetime.strptime(payload["aware"], "%Y-%m-%d %H:%M:%S%z").strftime("%Y-%m-%dT%H:%M:%S%z")
+    assert apply_jinja_template(
+        "{{ payload.naive | datetimeparse('%Y-%m-%d %H:%M:%S') | datetimeformat('%Y-%m-%dT%H:%M:%S%z') }}",
+        payload,
+    ) == datetime.strptime(payload["naive"], "%Y-%m-%d %H:%M:%S").strftime("%Y-%m-%dT%H:%M:%S%z")
 
 
 def test_apply_jinja_template_datetimeformat_as_timezone():
@@ -57,12 +66,46 @@ def test_apply_jinja_template_datetimeformat_as_timezone():
         "{{ payload.naive | iso8601_to_time | datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z', 'America/Chicago') }}",
         payload,
     ) == parse_datetime(payload["naive"]).astimezone(timezone("America/Chicago")).strftime("%Y-%m-%dT%H:%M:%S%z")
+    assert (
+        apply_jinja_template(
+            """{{ payload.aware | datetimeparse('%Y-%m-%d %H:%M:%S%z') | datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z',
+        'America/Chicago') }}""",
+            payload,
+        )
+        == parse_datetime(payload["aware"]).astimezone(timezone("America/Chicago")).strftime("%Y-%m-%dT%H:%M:%S%z")
+    )
+    assert (
+        apply_jinja_template(
+            """{{ payload.naive | datetimeparse('%Y-%m-%d %H:%M:%S') | datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z',
+        'America/Chicago') }}""",
+            payload,
+        )
+        == parse_datetime(payload["naive"]).astimezone(timezone("America/Chicago")).strftime("%Y-%m-%dT%H:%M:%S%z")
+    )
 
     with pytest.raises(JinjaTemplateWarning):
         apply_jinja_template(
             "{{ payload.aware | iso8601_to_time | datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z', 'potato') }}",
             payload,
         )
+        apply_jinja_template(
+            """{{ payload.aware | datetimeparse('%Y-%m-%d %H:%M:%S%z') |
+            datetimeformat_as_timezone('%Y-%m-%dT%H:%M:%S%z', 'potato') }}""",
+            payload,
+        )
+
+
+def test_apply_jinja_template_datetimeparse():
+    payload = {"aware": "15 05 2024 07:52:11 -0600", "naive": "2024-05-15T07:52:11"}
+
+    assert apply_jinja_template(
+        "{{ payload.aware | datetimeparse('%d %m %Y %H:%M:%S %z') }}",
+        payload,
+    ) == str(datetime.strptime(payload["aware"], "%d %m %Y %H:%M:%S %z"))
+    assert apply_jinja_template(
+        "{{ payload.naive | datetimeparse('%Y-%m-%dT%H:%M:%S') }}",
+        payload,
+    ) == str(datetime.strptime(payload["naive"], "%Y-%m-%dT%H:%M:%S"))
 
 
 def test_apply_jinja_template_b64decode():
diff --git a/grafana-plugin/src/components/CheatSheet/CheatSheet.config.ts b/grafana-plugin/src/components/CheatSheet/CheatSheet.config.ts
index 197453aee6..523b1dadac 100644
--- a/grafana-plugin/src/components/CheatSheet/CheatSheet.config.ts
+++ b/grafana-plugin/src/components/CheatSheet/CheatSheet.config.ts
@@ -84,7 +84,7 @@ export const genericTemplateCheatSheet: CheatSheetInterface = {
         { listItemName: 'labels - labels assigned to the last alert in the group' },
         { listItemName: 'web_title, web_mesage, web_image_url - templates from Web' },
         { listItemName: 'payload, grafana_oncall_link, grafana_oncall_incident_id, integration_name, source_link' },
-        { listItemName: 'time(), datetimeformat, datetimeformat_as_timezone, iso8601_to_time' },
+        { listItemName: 'time(), datetimeformat, datetimeformat_as_timezone, datetimeparse, iso8601_to_time' },
         { listItemName: 'to_pretty_json' },
         { listItemName: 'regex_replace, regex_match' },
         { listItemName: 'b64decode' },