diff --git a/README.rst b/README.rst
index d6b8f49..91df218 100644
--- a/README.rst
+++ b/README.rst
@@ -1,4 +1,83 @@
+====
 Blue
 ====
 
-Some folks like black but I prefer blue.
+Some folks like `black <https://black.readthedocs.io/en/stable/>`_ but I
+prefer `blue <https://blue.readthedocs.io/en/latest/>`_.
+
+
+What is blue?
+=============
+
+``blue`` is a somewhat less uncompromising code formatter than ``black``, the
+OG of Python formatters.  We love the idea of automatically formatting Python
+code, for the same reasons that inspired ``black``, however we take issue with
+some of the decisions ``black`` makes.  Kudos to ``black`` for pioneering code
+formatting for Python, and for its excellent implementation.
+
+Where the ``blue`` maintainers disagree with the stylistic (and
+unconfigurable) choices made by ``black``, we monkeypatch to change these
+decisions to our own liking.  We intend for these differences to be minimal;
+even in cases where we'd prefer something different, there's a lot we can live
+with for the sake of consistency.
+
+We'd prefer not to fork or monkeypatch.  Instead, our hope is that eventually
+we'll be able to work with the ``black`` maintainers to add just a little bit
+of configuration and merge back into the ``black`` project.  We'd be ecstatic
+if ``blue`` eventually were retired.  Until then, we'll maintain our small set
+of hacks on top of ``black`` and carefully consider what other deviations are
+needed to assuage our sensitive, but experienced, eye.
+
+
+How do I use blue?
+==================
+
+Exactly the same as you would use ``black``.  Invoke and configure ``blue`` as
+you would ``black`` -- just replace the ``black`` command with ``blue``, sit
+back, and enjoy even betterly formatted Python code!  You can refer to
+`black's <https://black.readthedocs.io/en/stable/>`_ documentation for
+anything not listed here.
+
+
+So what's different?
+====================
+
+Here is a brief list of differences between ``blue`` and ``black``:
+
+* ``blue`` defaults to single-quoted strings.  This is probably the most
+  painful ``black`` choice to our eyes, and the thing that inspired ``blue``.
+  We strongly prefer using single quoted strings over double quoted strings
+  for everything *except* docstrings.  Don't ask us why we prefer double
+  quoted strings for docstrings; it just looks better to us!  For all other
+  strings, ``blue`` defaults to single quoted strings.
+
+We are `accumulating <https://github.com/grantjenks/blue/issues/2>`_ a list of
+other deviations we are considering.  As we decide to implement any particular
+suggestion, we'll turn those into individual issues and tackle them
+one-by-one.  If you have suggestions for other deviations from ``black``'s
+choices, please open a separate ticket on our tracker, and we'll see how it
+goes!
+
+
+Why "blue"?
+===========
+
+Several reasons!  If your formatter is going to beat up your code, it'll leave
+it black and blue, or maybe in this case, black *or* blue.  Blue is better!
+
+We also thought about "tan" because, yum!  But that project name was already
+taken.  Frankly, "blue" was also taken, but largely unused.  Our thanks to
+Nick Ficano for donating the project namespace to us!
+
+Blue is also the color of `LinkedIn <https://www.linkedin.com/>`_, the
+authors' gracious employer, and we intend to socialize its use within our
+company code base.
+
+
+Project details
+===============
+
+* Project home: https://github.com/grantjenks/blue
+* Report bugs and suggestions at: https://github.com/grantjenks/blue/issues
+* Code hosting: https://github.com/grantjenks/blue.git
+* Documentation: https://blue.readthedocs.io/en/latest
diff --git a/setup.py b/setup.py
index ae17fc2..1ffc89f 100644
--- a/setup.py
+++ b/setup.py
@@ -31,6 +31,11 @@ def run_tests(self):
     tests_require=['tox'],
     cmdclass={'test': Tox},
     install_requires=['black'],
+    project_urls={
+        'Documentation': 'https://blue.readthedocs.io/en/latest',
+        'Source': 'https://github.com/grantjenks/blue.git',
+        'Tracker': 'https://github.com/grantjenks/blue/issues',
+        },
     classifiers=[
         'Development Status :: 2 - Pre-Alpha',
         'Intended Audience :: Developers',