diff --git a/lib/graphql/plug.ex b/lib/graphql/plug.ex
index 3e00b57..00069c7 100644
--- a/lib/graphql/plug.ex
+++ b/lib/graphql/plug.ex
@@ -15,7 +15,8 @@ defmodule GraphQL.Plug do
       {mod, func} -> apply(mod, func, [])
       s -> s
     end
-    %{schema: schema}
+    root_value = Keyword.get(opts, :root_value, %{})
+    %{:schema => schema, :root_value => root_value}
   end
 
   def call(conn, opts) do
diff --git a/lib/graphql/plug/endpoint.ex b/lib/graphql/plug/endpoint.ex
index d121a6d..ee0cfec 100644
--- a/lib/graphql/plug/endpoint.ex
+++ b/lib/graphql/plug/endpoint.ex
@@ -9,16 +9,18 @@ defmodule GraphQL.Plug.Endpoint do
       {mod, func} -> apply(mod, func, [])
       s -> s
     end
-    %{schema: schema}
+    root_value = Keyword.get(opts, :root_value, %{})
+    %{:schema => schema, :root_value => root_value}
   end
 
   def call(%Conn{method: m} = conn, opts) when m in ["GET", "POST"] do
-    %{schema: schema} = conn.assigns[:graphql_options] || opts
+    %{:schema => schema, :root_value => root_value} = conn.assigns[:graphql_options] || opts
 
     query = query(conn)
+    evaluated_root_value = evaluate_root_value(conn, root_value)
     cond do
-      query && use_graphiql?(conn) -> handle_graphiql_call(conn, schema, query)
-      query -> handle_call(conn, schema, query)
+      query && use_graphiql?(conn) -> handle_graphiql_call(conn, schema, evaluated_root_value, query)
+      query -> handle_call(conn, schema, evaluated_root_value, query)
       true -> handle_error(conn, "Must provide query string.")
     end
   end
@@ -27,14 +29,14 @@ defmodule GraphQL.Plug.Endpoint do
     handle_error(conn, "GraphQL only supports GET and POST requests.")
   end
 
-  defp handle_call(conn, schema, query) do
+  defp handle_call(conn, schema, root_value, query) do
     conn
     |> put_resp_content_type("application/json")
-    |> execute(schema, query)
+    |> execute(schema, root_value, query)
   end
 
-  defp handle_graphiql_call(conn, schema, query) do
-    {:ok, data} = GraphQL.execute(schema, query)
+  defp handle_graphiql_call(conn, schema, root_value, query) do
+    {:ok, data} = GraphQL.execute(schema, query, root_value)
     {:ok, result} = Poison.encode(%{data: data})
     conn
     |> put_resp_content_type("text/html")
@@ -48,8 +50,8 @@ defmodule GraphQL.Plug.Endpoint do
     |> send_resp(400, errors)
   end
 
-  defp execute(conn, schema, query) do
-    case GraphQL.execute(schema, query) do
+  defp execute(conn, schema, root_value, query) do
+    case GraphQL.execute(schema, query, root_value) do
       {:ok, data} ->
         case Poison.encode(%{data: data}) do
           {:ok, json}      -> send_resp(conn, 200, json)
@@ -63,6 +65,22 @@ defmodule GraphQL.Plug.Endpoint do
     end
   end
 
+  defp evaluate_root_value(conn, {mod, func}) do
+    apply(mod, func, [conn])
+  end
+
+  defp evaluate_root_value(conn, fn_root_value) when is_function(fn_root_value, 1) do
+    apply(fn_root_value, [conn])
+  end
+
+  defp evaluate_root_value(_, nil) do
+    %{}
+  end
+
+  defp evaluate_root_value(_, root_value) do
+    root_value
+  end
+
   defp query(%Conn{params: %{"query" => query}}) do
     if query && String.strip(query) != "", do: query, else: nil
   end
diff --git a/mix.lock b/mix.lock
index 01546f1..72164de 100644
--- a/mix.lock
+++ b/mix.lock
@@ -2,7 +2,7 @@
   "cowlib": {:hex, :cowlib, "1.0.2"},
   "earmark": {:hex, :earmark, "0.1.19"},
   "ex_doc": {:hex, :ex_doc, "0.11.0"},
-  "graphql": {:hex, :graphql, "0.0.9"},
+  "graphql": {:hex, :graphql, "0.1.0"},
   "plug": {:hex, :plug, "1.0.2"},
   "poison": {:hex, :poison, "1.5.0"},
   "ranch": {:hex, :ranch, "1.2.0"}}
diff --git a/test/graphql/plug/endpoint_test.exs b/test/graphql/plug/endpoint_test.exs
index 1112afa..e76a1af 100644
--- a/test/graphql/plug/endpoint_test.exs
+++ b/test/graphql/plug/endpoint_test.exs
@@ -19,6 +19,7 @@ defmodule GraphQL.Plug.EndpointTest do
     end
 
     def greeting(_, %{name: name}, _), do: "Hello, #{name}!"
+    def greeting(%{greeting: name}, _, _), do: "Hello, #{name}!"
     def greeting(_, _, _), do: greeting(%{}, %{name: "world"}, %{})
   end
 
@@ -34,6 +35,38 @@ defmodule GraphQL.Plug.EndpointTest do
     assert_query TestPlug, {:post, "/", query: "{greeting}"}, {200, success}
   end
 
+  test "root data can be set at request time using function reference" do
+    defmodule TestRootPlugWithFunctionReference do
+      use Plug.Builder
+      def root_eval(_conn), do: %{greeting: "Root"}
+      plug GraphQL.Plug.Endpoint, [schema: {TestSchema, :schema}, root_value: &TestRootPlugWithFunctionReference.root_eval/1 ]
+    end
+
+    success = ~S({"data":{"greeting":"Hello, Root!"}})
+    assert_query TestRootPlugWithFunctionReference, {:get, "/", query: "{greeting}"}, {200, success}
+  end
+
+  test "root data can be hard coded at init time." do
+    defmodule TestRootPlugWithHardCodedData do
+      use Plug.Builder
+      plug GraphQL.Plug.Endpoint, [schema: {TestSchema, :schema}, root_value: %{greeting: "Hard Coded"}]
+    end
+
+    success = ~S({"data":{"greeting":"Hello, Hard Coded!"}})
+    assert_query TestRootPlugWithHardCodedData, {:get, "/", query: "{greeting}"}, {200, success}
+  end
+
+  test "root data can be set using {module, fun} syntax" do
+    defmodule TestRootPlugWithMF do
+      use Plug.Builder
+      def root_eval(_conn), do: %{greeting: "MF"}
+      plug GraphQL.Plug.Endpoint, [schema: {TestSchema, :schema}, root_value: {TestRootPlugWithMF, :root_eval}]
+    end
+
+    success = ~S({"data":{"greeting":"Hello, MF!"}})
+    assert_query TestRootPlugWithMF, {:get, "/", query: "{greeting}"}, {200, success}
+  end
+
   test "specify schema using {module, fun} syntax" do
     defmodule TestMFPlug do
       use Plug.Builder