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Why “Web 2.0” Matters

It's not about Web 2.0. It's about every stupid industry buzzword that's ever made programmers roll their eyes.

Packaging ideas

“Web 2.0” gives people who don't live and breathe technology a handy hook to group ideas on.

  • New, unfamiliar ideas
  • Ideas people already have but haven't articulated.

Unpackaging ideas

A well-packaged idea has to do two things:

  1. Get the idea into someone's head.
  2. Let someone “unpackage” the idea in their own context and think new things about it.