diff --git a/dotcom-rendering/src/components/LoopVideo.importable.tsx b/dotcom-rendering/src/components/LoopVideo.importable.tsx
index 2b80188a216..8871bf056a2 100644
--- a/dotcom-rendering/src/components/LoopVideo.importable.tsx
+++ b/dotcom-rendering/src/components/LoopVideo.importable.tsx
@@ -67,8 +67,8 @@ const dispatchOphanAttentionEvent = (
 	document.dispatchEvent(event);
 };
 
-const getOptimisedPosterImage = (mainImage: string): string => {
-	const resolution = window.devicePixelRatio >= 2 ? 'high' : 'low';
+const getOptimisedPosterImage = (mainImage: string, dpr: number): string => {
+	const resolution = dpr >= 2 ? 'high' : 'low';
 
 	return generateImageURL({
 		mainImage,
@@ -168,6 +168,8 @@ export const LoopVideo = ({
 	const [hasBeenPlayed, setHasBeenPlayed] = useState(false);
 	const [hasTrackedPlay, setHasTrackedPlay] = useState(false);
 
+	const [devicePixelRatio, setDevicePixelRatio] = useState(1);
+
 	const VISIBILITY_THRESHOLD = 0.5;
 
 	const [isInView, setNode] = useIsInView({
@@ -337,6 +339,8 @@ export const LoopVideo = ({
 			}
 		});
 
+		setDevicePixelRatio(window.devicePixelRatio);
+
 		return () => {
 			document.removeEventListener(
 				customLoopPlayAudioEventName,
@@ -636,7 +640,7 @@ export const LoopVideo = ({
 	const AudioIcon = isMuted ? SvgAudioMute : SvgAudio;
 
 	const optimisedPosterImage = showPosterImage
-		? getOptimisedPosterImage(posterImage)
+		? getOptimisedPosterImage(posterImage, devicePixelRatio)
 		: undefined;
 
 	return (
diff --git a/dotcom-rendering/src/components/LoopVideoInArticle.importable.tsx b/dotcom-rendering/src/components/LoopVideoInArticle.importable.tsx
new file mode 100644
index 00000000000..5295b989be7
--- /dev/null
+++ b/dotcom-rendering/src/components/LoopVideoInArticle.importable.tsx
@@ -0,0 +1,91 @@
+import type { ArticleFormat } from '../lib/articleFormat';
+import type { Source } from '../lib/video';
+import type { VideoAssets } from '../types/content';
+import { Caption } from './Caption';
+import type { Props as CardPictureProps } from './CardPicture';
+import { LoopVideo } from './LoopVideo.importable';
+import type { SubtitleSize } from './LoopVideoPlayer';
+
+type LoopVideoInArticleProps = {
+	assets: VideoAssets[];
+	atomId: string;
+	caption?: string;
+	fallbackImage: CardPictureProps['mainImage'];
+	fallbackImageAlt: CardPictureProps['alt'];
+	fallbackImageAspectRatio: CardPictureProps['aspectRatio'];
+	fallbackImageLoading: CardPictureProps['loading'];
+	fallbackImageSize: CardPictureProps['imageSize'];
+	format: ArticleFormat;
+	height: number;
+	isMainMedia: boolean;
+	linkTo: string;
+	posterImage: string;
+	uniqueId: string;
+	width: number;
+};
+
+// The looping video player types its `sources` attribute as `Sources`
+// However, looping videos in articles are delivered as media atoms, which type their `assets` as `VideoAssets`
+// Which means that we need to alter the shape of the incoming `assets` to match the requirements of the outgoing `sources`
+const convertAssetsToSources = (assets: VideoAssets[]): Source[] => {
+	return assets.map((asset) => {
+		return {
+			src: asset.url ?? '',
+			mimeType: 'video/mp4',
+		};
+	});
+};
+
+const getSubtitleAsset = (assets: VideoAssets[]) => {
+	// Get the first subtitle asset from assets with a mimetype of 'text/vtt'
+
+	const candidate = assets.find((asset) => asset.mimeType === 'text/vtt');
+	return candidate?.url;
+};
+
+export const LoopVideoInArticle = ({
+	assets,
+	atomId,
+	caption,
+	fallbackImage,
+	fallbackImageAlt,
+	fallbackImageAspectRatio,
+	fallbackImageLoading,
+	fallbackImageSize,
+	format,
+	height = 400,
+	isMainMedia,
+	linkTo,
+	posterImage,
+	uniqueId,
+	width = 500,
+}: LoopVideoInArticleProps) => {
+	return (
+		<>
+			<LoopVideo
+				atomId={atomId}
+				fallbackImage={fallbackImage}
+				fallbackImageAlt={fallbackImageAlt}
+				fallbackImageAspectRatio={fallbackImageAspectRatio}
+				fallbackImageLoading={fallbackImageLoading}
+				fallbackImageSize={fallbackImageSize}
+				height={height}
+				linkTo={linkTo}
+				posterImage={posterImage}
+				sources={convertAssetsToSources(assets)}
+				subtitleSize={'small' as SubtitleSize}
+				subtitleSource={getSubtitleAsset(assets)}
+				uniqueId={uniqueId}
+				width={width}
+			/>
+			{!!caption && (
+				<Caption
+					captionText={caption}
+					format={format}
+					isMainMedia={isMainMedia}
+					mediaType="SelfHostedVideo"
+				/>
+			)}
+		</>
+	);
+};
diff --git a/dotcom-rendering/src/frontend/schemas/feArticle.json b/dotcom-rendering/src/frontend/schemas/feArticle.json
index 035dd5f6be8..e10713b4a91 100644
--- a/dotcom-rendering/src/frontend/schemas/feArticle.json
+++ b/dotcom-rendering/src/frontend/schemas/feArticle.json
@@ -2698,6 +2698,9 @@
                 },
                 "duration": {
                     "type": "number"
+                },
+                "videoPlayerFormat": {
+                    "type": "string"
                 }
             },
             "required": [
diff --git a/dotcom-rendering/src/lib/renderElement.tsx b/dotcom-rendering/src/lib/renderElement.tsx
index cdfa0bc458f..5e0663641d5 100644
--- a/dotcom-rendering/src/lib/renderElement.tsx
+++ b/dotcom-rendering/src/lib/renderElement.tsx
@@ -29,6 +29,7 @@ import { Island } from '../components/Island';
 import { ItemLinkBlockElement } from '../components/ItemLinkBlockElement';
 import { KeyTakeaways } from '../components/KeyTakeaways';
 import { KnowledgeQuizAtom } from '../components/KnowledgeQuizAtom.importable';
+import { LoopVideoInArticle } from '../components/LoopVideoInArticle.importable';
 import { MainMediaEmbedBlockComponent } from '../components/MainMediaEmbedBlockComponent';
 import { MapEmbedBlockComponent } from '../components/MapEmbedBlockComponent.importable';
 import { MiniProfiles } from '../components/MiniProfiles';
@@ -490,15 +491,67 @@ export const renderElement = ({
 				</Island>
 			);
 		case 'model.dotcomrendering.pageElements.MediaAtomBlockElement':
-			return (
-				<VideoAtom
-					format={format}
-					assets={element.assets}
-					poster={element.posterImage?.[0]?.url}
-					caption={element.title}
-					isMainMedia={isMainMedia}
-				/>
-			);
+			/*
+				- MediaAtomBlockElement is used for self-hosted videos
+				- Historically, these videos have been self-hosted for legal or sensitive reasons
+					- These videos play in the `VideoAtom` component
+				- Looping videos, introduced in July 2025, are also self-hosted
+					- Thus they are delivered as a MediaAtomBlockElement
+					- However they need to display in a different video player
+					- This is handled in the new `LoopVideoInArticle` component
+				- We need to differentiate between the two forms of video
+					- We can do this by interrogating the atom's metadata, which includes the new attribute `videoPlayerFormat`
+
+				- Note: we'll probably extend this functionality to handle new 'Cinemagraph' videos
+					- These may use the looping video, or yet another new, video player
+					- But they will still be Media Atoms
+			*/
+
+			if (element?.videoPlayerFormat === 'Loop') {
+				const posterImageExists = !!element.posterImage?.[0]?.url;
+				return (
+					<>
+						{posterImageExists && (
+							<Island
+								priority="critical"
+								defer={{ until: 'visible' }}
+							>
+								<LoopVideoInArticle
+									assets={element.assets}
+									atomId={element.id}
+									uniqueId={element.id}
+									height={400}
+									width={500}
+									posterImage={
+										element.posterImage?.[0]?.url ?? ''
+									}
+									fallbackImage={
+										element.posterImage?.[0]?.url ?? ''
+									}
+									fallbackImageSize="small"
+									fallbackImageLoading="lazy"
+									fallbackImageAlt={element.title}
+									fallbackImageAspectRatio="5:4"
+									linkTo="Article-embed-MediaAtomBlockElement"
+									format={format}
+									caption={element.title}
+									isMainMedia={isMainMedia}
+								/>
+							</Island>
+						)}
+					</>
+				);
+			} else {
+				return (
+					<VideoAtom
+						format={format}
+						assets={element.assets}
+						poster={element.posterImage?.[0]?.url}
+						caption={element.title}
+						isMainMedia={isMainMedia}
+					/>
+				);
+			}
 		case 'model.dotcomrendering.pageElements.MiniProfilesBlockElement':
 			return (
 				<MiniProfiles
diff --git a/dotcom-rendering/src/model/block-schema.json b/dotcom-rendering/src/model/block-schema.json
index 776b641d0c7..3695040c4cf 100644
--- a/dotcom-rendering/src/model/block-schema.json
+++ b/dotcom-rendering/src/model/block-schema.json
@@ -2186,6 +2186,9 @@
                 },
                 "duration": {
                     "type": "number"
+                },
+                "videoPlayerFormat": {
+                    "type": "string"
                 }
             },
             "required": [
diff --git a/dotcom-rendering/src/types/content.ts b/dotcom-rendering/src/types/content.ts
index 37b0274f15c..e3dc090487b 100644
--- a/dotcom-rendering/src/types/content.ts
+++ b/dotcom-rendering/src/types/content.ts
@@ -434,6 +434,7 @@ interface MediaAtomBlockElement {
 	}[];
 	title?: string;
 	duration?: number;
+	videoPlayerFormat?: string;
 }
 
 export interface MultiImageBlockElement {
@@ -939,7 +940,7 @@ export interface Image {
 	url: string;
 }
 
-interface VideoAssets {
+export interface VideoAssets {
 	url: string;
 	mimeType?: string;
 	fields?: {