diff --git a/hamper/plugins/friendly.py b/hamper/plugins/friendly.py
index 96a5b3c..dd14a94 100644
--- a/hamper/plugins/friendly.py
+++ b/hamper/plugins/friendly.py
@@ -1,5 +1,6 @@
 import random
 import re
+from datetime import datetime
 
 from zope.interface import implements
 
@@ -17,13 +18,14 @@ def __init__(self):
         self.greetings = ['hi', 'hello', 'hey']
 
     def process(self, bot, comm):
+        if not comm['directed']:
+            return
+
         if comm['message'].strip() in self.greetings:
             bot.say('{0} {1[user]}'
                 .format(random.choice(self.greetings), comm))
             return True
 
-        return False
-
 
 class OmgPonies(object):
     """The classics never die."""
@@ -32,9 +34,22 @@ class OmgPonies(object):
     name = 'ponies'
     priority = 3
 
+    cooldown = 30 #seconds
+
+    def __init__(self):
+        self.last_pony_time = datetime.now()
+
     def process(self, bot, comm):
-        if re.match(r'.*pon(y|ies).*', comm['message']):
-            bot.say('OMG!!! PONIES!!!')
+        if re.match(r'.*pon(y|ies).*', comm['message'], re.I):
+            now = datetime.now()
+            since_last_pony = now - self.last_pony_time
+            if since_last_pony.total_seconds() >= self.cooldown:
+                bot.say('OMG!!! PONIES!!!')
+                self.last_pony_time = now
+            else:
+                print('too many ponies')
+
+        # Always let the other plugins run
         return False