diff --git a/baseframe/__init__.py b/baseframe/__init__.py
index 2221d7eb..c2182667 100644
--- a/baseframe/__init__.py
+++ b/baseframe/__init__.py
@@ -248,6 +248,14 @@ def init_app(
         app.assets.register('css_all', css_all)
         app.register_blueprint(self, static_subdomain=subdomain)
 
+        for module_name in app.config.get('PRIVATE_ASSETS', []):
+            try:
+                module = __import__(module_name)
+                module.blueprint.init_app_assets(app, assets)
+                app.register_blueprint(module.blueprint)
+            except ImportError:
+                continue
+
         # Optional config for a client app to use a manifest file
         # to load fingerprinted assets
         # If used with webpack, the client app is expected to specify its own webpack.config.js