diff --git a/funnel/models/helper.py b/funnel/models/helper.py
new file mode 100644
index 000000000..f459d122e
--- /dev/null
+++ b/funnel/models/helper.py
@@ -0,0 +1,7 @@
+reserved_words = [
+    'api', 'proposal', 'video', 'workshop', 'project', 'new', 'blog', 'post',
+    'hacknight', 'event', 'brand', 'edit', 'admin', 'section', 'venue', 'ticket',
+    'kharcha', 'funnel', 'hgtv', 'hasjob', 'boxoffice', 'app'
+]
+
+RESERVED_NAMES = reserved_words + [w + 's' for w in reserved_words]
diff --git a/funnel/models/profile.py b/funnel/models/profile.py
index a91fee550..9dcd93d97 100644
--- a/funnel/models/profile.py
+++ b/funnel/models/profile.py
@@ -4,12 +4,14 @@
 
 from . import MarkdownColumn, UuidMixin, UrlType, db
 from .user import UseridMixin, Team
+from .helper import RESERVED_NAMES
 
 __all__ = ['Profile']
 
 
 class Profile(UseridMixin, UuidMixin, ProfileBase, db.Model):
     __tablename__ = 'profile'
+    reserved_names = RESERVED_NAMES
 
     admin_team_id = db.Column(None, db.ForeignKey('team.id'), nullable=True)
     admin_team = db.relationship(Team)
diff --git a/funnel/models/project.py b/funnel/models/project.py
index 4f8662923..d569b66b9 100644
--- a/funnel/models/project.py
+++ b/funnel/models/project.py
@@ -17,6 +17,7 @@
 from .user import Team, User
 from .profile import Profile
 from .commentvote import Commentset, SET_TYPE, Voteset
+from .helper import RESERVED_NAMES
 
 __all__ = ['Project', 'ProjectRedirect', 'ProjectLocation']
 
@@ -49,6 +50,7 @@ class SCHEDULE_STATE(LabeledEnum):
 
 class Project(UuidMixin, BaseScopedNameMixin, db.Model):
     __tablename__ = 'project'
+    reserved_names = RESERVED_NAMES
 
     user_id = db.Column(None, db.ForeignKey('user.id'), nullable=False)
     user = db.relationship(